Recognition follows a year in which Bospar turned its AI visibility platform, Audit*E, into a new communications practice for shaping how AI represents brands
SAN FRANCISCO – Sept. 9, 2026 – Bospar, the “politely pushy” PR and marketing firm that puts tech and pharma companies on the map, today announced it has been named to the 2027 Agency Elite Top 120 by PRNEWS, honoring the innovative communications firms impacting the industry.
The recognition follows a year in which Bospar pioneered a new playbook for reputation in the age of AI: Generative Reputation Engineering (GRE), a discipline focused on shaping how brands are represented across both traditional media and the AI platforms increasingly influencing how people discover, evaluate and trust companies.
At the center of Bospar’s GRE approach is AuditE, its proprietary AI visibility and remediation platform. Originally developed to solve an urgent reputation problem for a client, AuditE has evolved into a Generative Engine Optimization (GEO) methodology that helps brands understand how AI systems interpret their reputation, identify inaccurate or missing information and systematically strengthen the signals that influence what AI says about them.
“A year ago, we were launching Audit*E after encountering a problem we had never seen before: AI was getting a client’s reputation wrong,” said Curtis Sparrer, principal of Bospar. “Today, we’ve turned that discovery into a discipline. Reputation isn’t just what a journalist writes about you anymore. It’s also what an AI system concludes about you, and what it tells your customers, investors, employees and prospects.”
Putting GRE to Work for Agency
The agency is also applying the discipline to its own business.
As prospective clients increasingly turn to AI platforms for agency recommendations, Bospar optimized its own digital presence for answer engines. Inbound opportunities grew 42% year over year, from 244 to 346, while April 2026 became the largest inbound month in company history, generating 50 meetings. By May, Bospar was pacing toward roughly double its annual growth.
“We’re not just telling clients that AI is changing how reputation works. We’re building our own business around that reality,” Sparrer said. “The organizations that understand how to shape what AI knows, believes and recommends about them will have a significant advantage going forward.”
The Agency Elite Top 120 honorees will be recognized at the PRNEWS Platinum Awards Gala on Oct. 6 at The Lighthouse, Pier 61, in New York City.
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