There’s No Excuse for Inauthenticity

October 8, 2021

Is there an overlap between financial health and communications? How do you ensure you’re being authentic to your brand? Anuj Nayar, financial health officer and head of communications at LendingHome, discusses the challenges of communications in tech and how the worst days for a business may be the best days for the comms team.

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About the author

Eric Chemi is a senior vice president for broadcast strategy at Bospar. His career has spanned the intersection of business, technology and communications. After earning a computer science degree at MIT, he worked as a hedge fund trader for several years. He then transitioned to media roles at Bloomberg and later CNBC, where he was an on-air reporter. He joined Bospar in 2021. At Bospar, Eric helps clients better tell their stories, working with them to craft narratives to secure earned media coverage. He also conducts media training for CEOs, founders and executives. Eric leads clients through crisis communication needs and with major announcements such as going public, M&A, executive transitions and raising new funds. He hosts Bospar’s “Politely Pushy” podcast, interviewing thought leaders in technology, at startups, and from marketing, business, PR, advertising and communications.