SAN FRANCISCO – Feb. 20, 2026 – Bospar, the “politely pushy” PR and marketing firm that puts health and tech companies on the map, today announced it has won two PRNEWS Content Marketing Awards for standout campaigns with RealSense and San Francisco Pride.
Bospar was recognized in the following categories:
- Best Executive Social Media Campaign: Bospar with RealSense: Seeing Real Sense
- Best Content Marketing Campaign for Crisis or Reputational Management Campaign: Bospar with San Francisco Pride: From “Beacon of Love” to “Queer Joy Is Resistance” — How PR Turned a Sponsorship Crisis Into Record Fundraising
“These awards highlight what we believe at Bospar: the right story, told strategically and relentlessly, can have monumental impact,” said Curtis Sparrer, principal at Bospar. “With RealSense, we proved that executive social media can drive enterprise credibility and industry authority. With San Francisco Pride, we demonstrated how bold, transparent storytelling can transform crisis into cultural momentum and record-setting results.”
About the Winning Campaigns
RealSense – Seeing RealSense
Incubated at Intel, on July 11, 2025, RealSense launched as an independent entity backed by $50 million in Series A funding. Overcoming false rumors of the company’s demise and even correcting ChatGPT’s mistaken assumption that the company no longer existed, Bospar built a compelling narrative around independence, investor confidence and breakthrough stereoscopic imaging for next-gen robotics.
At 6 a.m. ET on launch day, CEO Nadav Orbach announced the spinout and funding on LinkedIn. The results were immediate and unprecedented: The LinkedIn corporate page shattered KPIs, exceeding its 90-day goal of 500 followers in 12 hours, reaching its six-month target of 1,500 followers in six days. Nadav Orbach’s launch post delivered 250,000+ impressions and 4,800 engagements, landing in LinkedIn’s “Today’s Top News.” His followers surged 297% in three weeks, from 1,100 to 4,400+. Corporate engagement rates hit 12%, quadrupling the 1-3% industry benchmark.
San Francisco Pride – Queer Joy Is Resistance
Facing a $2 million sponsorship shortfall due to corporate pullbacks from DEI commitments, San Francisco Pride partnered with Bospar to help overcome a reputational and financial challenge.
Grounded in research on anti-LGBTQIA+ legislation and shifting corporate sentiment, Bospar helped reframe San Francisco Pride’s 2025 theme, “Queer Joy Is Resistance,” as a rallying cry for resilience and visibility. Through radical transparency and a national media blitz spanning outlets such as ABC7, The Guardian, NPR, The New York Times and more, the campaign generated more than 10 billion impressions, record-breaking streaming engagement and $2.5 million in recovered and new funding.
Bospar transformed a sponsorship crisis into a national conversation about LGBTQIA+ visibility and one of the organization’s most successful fundraising efforts.
Additional Resources
How Bospar Turned CES “Non-News” Into Category-Defining Coverage
Bospar Partners With San Francisco Pride to Turn Queer Joy Into Resistance
