Knox Systems helps SaaS providers sell to the U.S. government by enabling them to host applications in a FedRAMP-authorized cloud. Team members at this company are experts at accelerating and simplifying the path to FedRAMP compliance, claiming to get SaaS firms FedRAMP-compliant “90% faster and 90% cheaper” compared to traditional approaches.
But the company’s value proposition alone wasn’t enough to get it the media attention – and resulting recognition from prospects – that it wanted. It needed to break through a crowded government compliance market and establish itself as the trusted partner for SaaS companies pursuing FedRAMP authorization. While the company’s technical capabilities were strong, the business was aiming to elevate its announcements and CEO as a thought leader to build credibility with decision-makers and expand the reach of its company news and updates.
This B2B organization called on Bospar to help create and execute a winning PR plan.
Bospar’s social media experts recommended utilizing LinkedIn Thought Leader Ads to put the client’s news and its CEO’s content front and center with target audiences. By amplifying executive-authored thought leadership and key company announcements, the strategic PR campaign created a blend of credibility and reach. This approach allowed the business to:
The campaign delivered measurable results that reinforced the company’s positioning and ROI:
This Bospar public relations customer didn’t just get more eyes on its CEO’s content — it built authority, scaled reach and reinforced the company’s leadership in FedRAMP compliance.
A perfect example of how thought leadership plus paid distribution can move the needle.
