79% of marketing execs are aware of the agency’s milestone
SAN FRANCISCO — July 17, 2025 — Bospar, the “politely pushy” PR and marketing firm that puts health and tech companies on the map, today released new research confirming the effectiveness of its strategic 10th-anniversary campaign. The survey, conducted in May 2025 by Propeller Insights, polled the San Francisco Bay Area’s chief marketing officers, vice presidents and marketing directors.
This latest survey measures the effectiveness of Bospar’s previous 10th-anniversary research, which focused on the perceived benefits of working remotely and the importance of broader career education.
Bospar’s milestone campaign aimed to go beyond self-congratulation to drive meaningful engagement, demonstrating that remote work is not only viable but also a driver of productivity, sustainability and employee well-being; raise awareness of the PR industry through the launch of its children’s book, “Game Face: Becoming a PR Detective,” to inspire the next generation; and spark genuine conversations and deliver measurable impact across the marketing and communications landscape.
“Too often, anniversary campaigns are little more than vanity projects. We didn’t want ours to be a victory lap — we wanted it to be a launchpad,” said Curtis Sparrer, principal at Bospar. “Yes, we celebrated our 250 industry awards and national reputation for being ‘politely pushy,’ but our true goal was to lead important conversations about the future of work, industry education and media literacy. We wanted to elevate Bospar’s brand by focusing on what’s ahead, not just what’s behind us.”
The most recent survey results show the positive sentiment the campaign delivered:
- 83% of respondents were aware of “Game Face”
- 88% said they were excited to read the book
- 87% believe a children’s book about creative careers is valuable or extremely valuable
- 64% recalled Bospar’s messaging around the benefits of remote work
- 62% said the anniversary campaign significantly elevated Bospar’s industry presence
- 79% were aware Bospar was celebrating its 10th anniversary, with 65% recalling seeing coverage of the benefits of a remote model and 59% the publication of “Game Face.”
- 86% rate Bospar’s leadership in remote work culture as leading or above average compared to other agencies
- 86% are more confident that Bospar’s remote-first model can deliver effective PR services
Deep and broad media coverage reflected the campaign’s success, with over 2.3 billion media impressions secured across 450 placements in national, trade and international outlets, including broadcast.
Barrons, Business Insider, Employee Benefit News, Forbes, Human Resources Director and Newsweek, among others, featured Bospar in articles on national workplace trends. Julie Jammot’s article for Agence France-Presse (AFP), “In US, teleworkers don’t want to turn back,” syndicated to 169 worldwide outlets. Sparrer’s commentary on career education was highlighted in Cathy Bussewitz’s article for AP, “Astronaut one day, artist the next: How to help children explore the world of careers,” which was syndicated to 190 media outlets, securing a UVM of 718.5 million.
“Clearly, we accomplished our goals,” said Sparrer. “The data shows our campaign struck a chord — not just with our peers, but with the broader business community.”
Here’s a highlight reel of Bospar’s 10th anniversary campaign media coverage.For more information, please visit: Politely Pushy Podcast, Our Blog, Success Stories or visit us on LinkedIn or X.
