Bospar Drives SPAC-tacular Social Program, Media Coverage for AI Chip Startup, Leading to Successful IPO
Blaize provides a full-stack programmable processor architecture and low-code/no-code software that enables AI processing for high-performance computing at the network edge and in data centers. The El Dorado Hills, Calif.-based company’s solutions deliver real-time insights and decision-making at low power consumption, high efficiency, minimal size and low cost.
This company also has the financial backing of an extensive list of strategic investors, including such well-known businesses as Franklin Templeton, Mercedes-Benz AG and Samsung.
Now, it is ready to take its business, AI solutions and brand awareness to the next level and make its public debut on a global stock exchange.
Challenge
However, the company’s complex story made it a struggle to get into financial and tech media.
While the company had a creative agency partner, it needed help building an integrated PR-social strategy to ensure its milestone de-SPAC news and debut of its stock on the NASDAQ reached its intended audiences and elevated its profile. So, it searched for a B2B PR agency to appeal to and get coverage in its target media outlets, and it sought experts for a fool-proof social media strategy, including organic and paid.
Ultimately, this client chose Bospar as its PR firm, tasking us with developing an integrated strategy for the company’s public offering and maintaining attention for its de-SPAC initiative.
Strategy
Leading up to the announcement, Bospar’s B2B public relations experts advised the client on how to pitch the news, crafted a press release and other compelling content, and reached out to relevant journalists, including the broad network of reporters our veteran PR team has developed during our years in PR. Meanwhile, our social media experts worked closely with the public relations team to develop a comprehensive de-SPAC communications plan.
Recognizing the importance of polishing the client’s brand presence, Bospar’s social media team did a full audit across the client’s LinkedIn and X channels as part of our social media management services. Then we bolstered the client’s profile across priority platforms ahead of announcement day, ensuring alignment on tone of voice, expanding content strategy and employing a proactive approach to community engagement.
Following the announcement, Bospar executed a three-part social media ad campaign to capitalize on the heightened brand awareness and interest. Understanding the key audience for the announcement and the context of the ads, we chose X as the platform for the ad campaign.
Campaign Results
From media relations to enhancing brand awareness through a winning social media strategy, we created a complete roadmap that the client could understand, embrace and benefit from.
The month-long X ad campaign following the de-SPAC announcement drove incredible results – 4.77 million impressions, 42,193 engagements, 36,495 clicks and 3.31 million video views.
Over five months, the organic social media strategy produced tremendous performance growth, achieving 166,550 impressions and 13,474 engagements on LinkedIn – up 70% and 123%, respectively, over the previous period. The overall program produced the following results: a 49.7% increase in LinkedIn followers, content reached 71,201 members and the company page attracted 38,212 views and 14,188 unique visitors.
Meanwhile, the media outreach effort led to more than 1 billion impressions and more than 115 media placements. That included a CNBC on-camera interview with the client’s CEO (journalist Frank Holland reporting), this story in the Sacramento Business Journal (journalist Mark Anderson reporting), coverage by Seeking Alpha and a profile about the client that included multiple quotes from the client’s CEO in TechCrunch (journalist Charles Rollet reporting).
