New research commissioned by trailblazer in virtual work reveals 61% of employees are more productive at home; validates decade-long remote-first business model
SAN FRANCISCO — Jan. 15, 2025 — Bospar, the “politely pushy” PR and marketing firm that puts health and tech companies on the map, today released new research demonstrating that remote work delivers higher productivity, better work-life balance and a preferred home office environment. The study, commissioned for the agency’s 10th anniversary, validates Bospar’s pioneering remote-first model and shows most employees report improved physical health working from home.
Remote work delivers proven results
The December 2024 survey of employees by Propeller Insights, commissioned by Bospar, reveals significant productivity and business advantages of remote work:
- 61% report being more productive working from home
- 34% maintain equal productivity levels at home vs. office
- Only 5% report lower productivity at home
- 87.5% have established dedicated home workspaces
- 81.4% report improved work-life balance
“There’s another added benefit from working from home, you can cut your carbon footprint by more than half,” said Curtis Sparrer, principal and co-founder of Bospar. “Executives may want us to believe their workers are more productive at an office, but study after study – including research from the Federal Reserve – reveals that’s just not the case. Plus, you can’t be productive if the planet is unlivable. You can’t do business if our species is extinct.”
Business risk of forced returns
A companion study by Reputation Leaders found significant business risks for companies mandating office returns:
- 73% of consumers would be less likely to purchase from companies requiring full-time office work
- 63% would be less likely to apply for jobs without remote work options
- 60% believe companies should encourage remote work to reduce environmental impact
“Companies enforcing mandatory return-to-office policies face clear risks to both employee productivity and market position,” said Laurence Evans, CEO of Reputation Leaders. “Our research shows that workplace flexibility has become a key driver of consumer behavior and brand reputation, with many Americans ready to vote with their wallets against companies that force office returns against employees’ will.”
Professional workforce embraces remote work
Skilled professionals especially prefer remote work, according to the Reputation survey:
- 44% of remote workers are highly skilled professionals, often with advanced degrees
- 94.5% of remote workers are full-time employees
- Remote work adoption spans company sizes from small businesses to major enterprises
- 61.6% of remote workers started before Covid but less than nine years ago
“As Bospar celebrates its 10th anniversary, we’re proud to have been at the forefront of the remote work revolution,” added Sparrer. “Our success – and the success of our clients – proves that virtual teams can deliver world-class results. This research confirms what we’ve known all along: the future of work is flexible, and companies that embrace this reality will thrive.”
About the Studies
The Propeller Insights survey was conducted Dec. 11-13, 2024, among 1,051 American adults.
The Reputation Leaders study was conducted in October 2024 among 1,000 American adults, with data weighted to match U.S. demographics by gender, age and region. The margin of error is +/- 3.1% at the 95% confidence level.
