Bospar research reveals that B2B CMOs are feeling the pressure of their jobs, and many say they’re grappling with tough challenges, including layoffs and longer deal cycles
The Strain on B2B CMOs: Pressure, Layoffs, and Longer Deal Cycles
About Bospar
Bospar is the award-winning “politely pushy” tech and health public relations and marketing agency. The firm, which launched in 2015, provides clients with national support thanks to its distributed agency model. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, content creation and placement, and public affairs. Leaders from brands – including Alkermes, Standigm, Marqeta, Snowflake and Unisys – trust Bospar to drive category leadership for disruptive technologies and solutions.
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