CHALLENGE​

Netsparker had very limited brand visibility, no established analyst relations, and no share of voice in the media. Bospar was tasked with building a PR program from the ground-up to secure a positive stream of trade press coverage and cultivate strong analyst relations to influence potential customers. ​

​SOLUTION​

Through a three-pronged approach of commissioning independent research, cultivating analyst relationships and helping Netsparker executives evolve into thought leaders, PR massively increased the company’s media exposure.​

​RESULT​

Netsparker received media coverage in all the leading trade press including App Developer Magazine, CSO and TechTarget, as well as top tier outlets like International Business Times and NBC. As a result of PR’s efforts, the company is now seen as a leading player in the security space.​