Celebrating World Press Freedom Day and its Many Ironies

Understanding the symbiotic relationship between PR pros and media and the similarities between them, we thought it fitting today to address solutions for the public’s ebbing trust in media. We asked several PR pros who work in the media sector, some of whom were reporters previously, as well as journalists, for suggestions. Here’s a lightly edited sampling of what they said.

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About Bospar

Bospar is the award-winning “politely pushy” tech and health public relations and marketing agency. The firm, which launched in 2015, provides clients with national support thanks to its distributed agency model. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, content creation and placement, and public affairs. Leaders from brands – including Alkermes, Standigm, Marqeta, Snowflake and Unisys – trust Bospar to drive category leadership for disruptive technologies and solutions.

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