Understanding the symbiotic relationship between PR pros and media and the similarities between them, we thought it fitting today to address solutions for the public’s ebbing trust in media. We asked several PR pros who work in the media sector, some of whom were reporters previously, as well as journalists, for suggestions. Here’s a lightly edited sampling of what they said.
Celebrating World Press Freedom Day and its Many Ironies
Bospar is the award-winning “politely pushy” tech public relations and marketing agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions.