SAN FRANCISCO — June 16, 2022 — Bospar, the “Politely Pushy®” PR firm that puts tech companies on the map, has published its 2022 Pride Report Card, showing how Americans feel about Pride events and LGBTQIA+ Americans. Bospar commissioned the survey as part of its efforts to help San Francisco Pride with its PR needs, teaming up with Propeller Insights to secure an accurate depiction of American sentiments during June, Pride Month.
Americans declared San Francisco to be the No. 1 city most famous for its Pride parade. New York came in second, followed by Los Angeles, Washington, D.C., and Miami. Most Americans (51.4%) say they’ve either been to a Pride event or plan to attend, as they looked like fun and featured many kinds of people participating.
“Pride honors the legacy of LGBTQIA+ people standing up for themselves, so we are inspired to do it now and in the future,” said Carolyn Wysinger, the board president of San Francisco Pride. “In August 1966, we stood up for our rights in San Francisco at Compton’s Cafeteria. We did the same thing June 1969 in New York at the Stonewall Inn. We are gratified that Americans from around the country appreciate what that means and want to celebrate with us.”
When asked about the primary impact of LGBTQIA+ Pride efforts, Americans are nearly evenly split between three choices: Pride offers key messages of equality that helps communities overall (21.9%); Pride educates people who are uninformed about LGBTQIA+ issues (20.9%); and Pride brings LGBTQIA+ people and straight allies together (20.7%).
More Americans believe that Pride helps the LGBTQIA+ community (44%) than has no impact (24.4%). Nearly equal percentages of respondents (15%) either didn’t know June is considered Pride month or thought the efforts hurt the LGBTQIA+ community.
An overwhelming majority of Americans (67.5%) say they know someone from the LGBTQIA+ community. A majority have friends within the community, while more than a third have family who are LGBTQIA+. More than one-quarter (27.3%) work with someone who is LGBTQIA+, while one in five Americans have neighbors who are LGBTQIA+. Slightly more than 10% of Americans know someone from the LGBTQIA+ community because of church or the gym.
Asked about threats to their child’s safety, Americans feel that learning about LGBTQIA+ people in school is the least threatening, while gun violence is the most threatening.
In the recent past the U.S. Supreme Court has issued rulings that have helped the LGBTQIA+ community. However, Americans are divided on whether this will continue to be the case in the future, with 39.5% not expecting the Supreme Court to be of help. In comparison, 39% expect the Supreme Court to issue a ruling that helps the LGBTQIA+ community. More than one in five (21.6%) expect the Supreme Court to issue a ruling that hurts the LGBTQIA+ community. However, nearly three-fourths of Americans (72.3%) don’t believe the Supreme Court should take rights away.
If the Supreme Court does strike down Roe v. Wade, as published reports suggest, most Americans expect negative consequences to follow, such as an end to national marriage equality for same-sex couples, an end to workplace protections for LGBTQIA+ people, and re-criminalizing sex between same-sex partners. If LGBTQIA+ rights are dismantled, most Americans plan to act, with the top choice being to vote for candidates supporting LGBTQIA+ rights in the upcoming November 2022 elections.
“Bospar’s 2022 Pride Report Card shows that most Americans know LGBTQIA+ people and want them to be treated equally,” said Curtis Sparrer, a principal of Bospar. “While people across the country are excited for Pride, there is definitely a concern that LGBTQIA+ rights will be soon under attack. That’s why Bospar is proud to work with San Francisco Pride.”
About Propeller Insights
Propeller Insights is a full-service market research firm based in Los Angeles. Using quantitative and qualitative methodologies to measure and analyze marketplace and consumer opinions, they work extensively across industries such as travel, brand intelligence, entertainment/media, retail, and consumer packaged goods. Propeller conducted its national online survey for Bospar of 1,013 U.S. adults June 1-6. Survey responses were nationally representative of the U.S. population for age, gender, region, and ethnicity. The maximum margin of sampling error was +/- 3 percentage points with a 95% level of confidence.
Bospar is the award-winning “Politely Pushy®” tech public relations agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions.