Bospar PR: Even More Americans Don’t Care About Their Coworkers’ Sexuality and Gender Expression

Actor George Takei with Bospar principal Curtis Sparrer at the New York Stock Exchange

Ellen DeGeneres Named Top Communicator of LGBTQ Equality

SAN FRANCISCO—June 6, 2019—Bospar, the boutique PR firm that puts tech companies on the map, has discovered that even more Americans don’t care about who they work with when it comes to sexuality or gender expression. Bospar conducted the survey for the 50th anniversary of Pride Month, polling over 2,000 American adults from May 24-31, 2019. The PR agency discovered that 60% of Americans have no preference about with whom they work. Last year Bospar reported that percentage at 55%.

Now an overwhelming majority of Americans (83%) believe that LGBTQ equality will be achieved in the workplace. When asked how, the top reasons cited included: more diversity in the workforce; more workplace education about LGBTQ issues; younger professionals joining the workforce; and more employees being out.

Overall, 68% of Americans think LGBTQ equality is improving.

However, there are still challenges to overcome:

“While it is heartening that 60 percent of Americans are comfortable working with LGBTQ people, workplace equality is far from the reality for many in our community, especially those who have multiple marginalized identities — so we have significant work ahead,” said Roger Doughty, President of Horizons Foundation, the world’s first LGBTQ community foundation. “Even in the San Francisco Bay Area, often regarded as a bastion for LGBTQ equality, our research shows that over half of LGBTQ people say that concerns about physical and emotional safety limit where they can work.”

A majority of Americans (77%) believe that LGBTQ topics should be taught in schools. Middle school was the most popular choice (25%), followed by high school (21%) and K-6th grade (19%).

Americans had an overwhelmingly favorite communicator of LGBTQ equality in 2019 – Ellen DeGeneres. Here was the top 10:

  1. Ellen DeGeneres
  2. Lady Gaga
  3. Neil Patrick Harris
  4. RuPaul
  5. George Takei
  6. Madonna
  7. Ariana Grande
  8. Pete Buttigieg
  9. Cher
  10. Tim Cook

“I’d like to congratulate Ellen DeGeneres as being America’s favorite communicator for LGBTQ equality,” said George Takei. “It is humbling to be listed in this amazing lineup of talent. What this also shows is that more and more Americans are coming forward to make LGBTQ equality a priority in their lives. I hope when we celebrate the next fifty years of pride that this list includes more business people and politicians so we all can live long and prosper.”

“Right now, several factors are contributing to what is a watershed moment in workplace social dynamics,” said Gabrielle Ayala, a principal of Propeller Insights. “The inclusion of high-profile LGBTQ personalities in mainstream media, especially those that transcend that label like an Ellen DeGeneres, goes a long way in breaking down those stigmas that lead to discrimination and prejudice. Combined with a social movement like #MeToo, which empowers people with its collective voice, the focus is shifting away from what people do in their personal lives to how people conduct themselves at the office, regardless of gender or sexual orientation.”

“These results show that more and more Americans are accepting their LGBTQ colleagues at work,” said Curtis Sparrer, a principal of Bospar PR. “It’s a further sign of progress that the people Americans named as the top communicators of LGBTQ equality include entertainers, straight allies, business leaders, and politicians. That said, we have challenges to overcome, including harassment and the military ban on transgendered soldiers. When it comes to equality, I think baseball legend Yogi Berra said it best: ‘It ain’t over till it’s over.’”

About Propeller Insights
Propeller Insights is a full-service market research firm based in Los Angeles. Using quantitative and qualitative methodologies to measure and analyze marketplace and consumer opinions, they work extensively across industries such as travel, brand intelligence, entertainment/media, retail, and consumer packaged goods.

About Bospar
Bospar is a boutique tech PR firm featuring a team of highly seasoned professionals who exist to put tech companies on the map. Bospar’s principals include a longtime PR and tech industry guru, a former broadcast TV producer and award-winning media maven, a standout PR agency manager from the corporate side of a leading global law firm, and an experienced executive with both large agency and public company credentials. Bospar’s larger team includes experts in both social and traditional media, as well as financial and analyst relations and public affairs.

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About Bospar

Bospar is the award-winning “politely pushy” tech and health public relations and marketing agency. The firm, which launched in 2015, provides clients with national support thanks to its distributed agency model. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, content creation and placement, and public affairs. Leaders from brands – including Alkermes, Standigm, Marqeta, Snowflake and Unisys – trust Bospar to drive category leadership for disruptive technologies and solutions.

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