New GEO and AEO offerings position companies for maximum discoverability in ChatGPT, Claude, Perplexity, and Google AI Overviews
SAN FRANCISCO — Aug. 12, 2025 — Bospar, the “politely pushy” PR and marketing firm, announces the launch of its integrated Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) services — a strategic new offering that ensures companies remain discoverable in the era of artificial intelligence-driven search.
With tools like ChatGPT, Claude, Gemini, and Perplexity shaping how consumers and business buyers find information, Bospar’s new GEO and AEO services put clients front and center in AI-generated recommendations and answers.
“Traditional SEO is no longer enough,” said Curtis Sparrer, principal at Bospar. “As search behavior shifts to generative AI, brands must optimize not just for keywords and backlinks, but for credibility, structure,e and AI-preferred formats. Bospar enables companies to earn trust and visibility in the AI ecosystem.”
- GEO, sometimes called AIO or “SEO for AI,” improves how companies show up in responses from large language models (LLMs) like ChatGPT.
- AEO targets visibility within AI-generated answer results, such as Google’s AI Overviews.
Bospar is leading with fully integrated GEO and AEO programs. These strategies combine:
- Earned media and thought leadership to build AI-trusted authority
- AI-friendly content, such as FAQs, how-to guides, case studies, and white papers
- Technical optimization, including schema markup, structured data,a and entity profiles
- Proprietary AI auditing tools to monitor brand visibility across AI platforms
The way customers search and source recommendations is quickly evolving. AI platforms increasingly prioritize content from high-authority media and structured expert sources. According to MuckRack, 95% of AI citations come from earned — not paid — media.
Bospar’s three-part framework helps clients:
- Establish trust and credibility across top-tier media and digital platforms
- Create structured, high-quality AI-optimized content that answers real user questions
- Continuously audit and improve AI search performance using bespoke tools
“Generative engines are becoming the new front page of the internet,” Sparrer said. “If your company isn’t showing up in AI answers, you’re invisible to a growing percentage of your audience. Bospar is ensuring brands future-proof their visibility.”
To help companies get started, Bospar offers custom AI Visibility Audits that evaluate how brands appear across major generative platforms — and where they need to improve.
To learn more or schedule an audit, contact results@bospar.com
