In the latest episode of Politely Pushy, Eric Chemi sits down with a few guests to discuss the upcoming RSA Conference, a critical event for the world’s cybersecurity community.
Tune in as LastWatchdog.com’s Byron Acohido, DigiCert’s Christina Knittel, and ConnectSafely.org’s Larry Magid swap their best-kept secrets and tried-and-true methods to win at RSA.
As with most industry events, failing to plan is planning to fail. Take it from these experts as you get into gear and prepare to attend.
Click To Read Transcript
00:05
I’m Eric Chemi and this is Politely Pushy welcome to Politely Pushy I’m your host as always Eric Chemi today we are talking about the RSA conference where marketing budgets can go to die if you do it wrong where where meetings can waste your entire day where keynotes can
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be forgotten if you’re not in the right one so we’re here to steer you on the right track we’ve got Byron Acohido Larry Magid Christina Knittel. They’re here from different perspectives journalism corporate cyber security personal security they’re going to help us figure
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out what’s hype what’s not how do you want to spend your time and the good things and the bad things about the conference what is it how can you make it effective get some real ROI out of it and how can you avoid making some some big rookie mistakes that a lot of
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companies a lot of people do so so thank you so much all for joining us I I know it was very hard to get this scheduled and it was very hard to actually hit the record button before everyone’s devices started to to flip out here so I’m going to start Christina I’m going to start
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with you you you represent the corporate side all those badges of conferences passed there in your office when you think of RSA how do you think about like for your company how do you get ROI who’s what’s your boss going to say to you hey was this worth it was this worth our
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appearance there and and how we spent our time there >> uh great question uh given that my background and my role at my company is communications I’m graded on or I’m I’m my ROI comes from how many media interviews did we do and so over the years RSA um everyone knows it’s a
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very noisy conference um strategically putting out news um sometimes it can get um lost in the shuffle so uh so RSA a lot of journalists who attend RSA um do um paid opportunities nowadays so it’s a it’s an earned and paid um route for for any
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communications um teams so it’s how many uh interviews you get and uh did did our message pull through in those interviews in the in the results of those those interviews and those um the the coverage results >> so you need people like Byron and Larry to to find your stuff
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interesting you need them to say hey I’m gonna spend my time at your booth with your interviews and not somebody else you know Byron or Larry either you both you jump in how do you determine how you’re going to spend your time do you have a plan beforehand or do
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you just go and say hey I’m just going to wing it walk around and and see what’s interesting to me >> I’ve been to several of them and what I remember about RSA is this incredibly eclectic mix of people from kind of kind of almost counterculture to kind of spooky
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government you know uh security folks and and I love that I love the diversity of the people there and that to me is the conversations that I have in the hallway is what I really get out of RSA and and just meeting people with very different perspectives on the
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world >> yeah uh thanks Eric yeah I’ve been going for uh over 20 years yeah so I see RSA from the journalist perspective kind of from the I’m looking at a different angle than Christina I’m actually looking uh at the audience so Christina the corporate is part of the
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audience and the people they’re trying to communicate strategically with is the other part of the audience the the customer prospects so um it’s really a lot has changed but the core thing has not changed it’s about communication it’s about storytelling because it’s such
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a uh dynamic topic that touches everything you know cyber security >> how much fluff you think there is on the technology trying to get to the stories right because because companies like Christina the technology is very good right but it’s hard to know unless you
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can tell a good story but then from the Byron and Larry point of view there’s a lot of good stories where the technology might not be that good so how do you sus out the fluff how do you sus out 50 Christinas floating around out there all trying to get you to say hey talk to me
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but there’s no way for you to really prove it because you’re not going to download the software you’re not going to buy it you’re not going to install it how do you really sus it out what is it a gut thing is it is it just a you know hey someone else referred me to you or
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how do you figure out that this is the truth this is something I want to spend time on don’t be shy nobody wants to give the truth >> oh yeah again I think it’s it’s it’s who the what what perspective is it is who’s the audience that you’re uh trying to reach so for it’s
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it’s both sides right the attendee who’s going to figure out what to what to he needs to know for his company and how they need to spend their budget and plan going forward is is is asking those questions right the the vendor should be asking questions to
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find that person and find out what they need to hear what help they can will find useful that will you know therefore draw their attention toward the space and toward that vendor uh it’s a it’s fascinating like I said I’ve been going for over 20 years
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the the topic has gotten more crazy and complex but the fundamental strategic communication struggle is the same so I don’t know if that helps. Christina you you weigh in because you’re coming at perspective of trying to trying you’re trying to get your
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message out you’re trying to like you said you’re trying to get as many eyeballs as you can yeah but it’s the correct eyeballs is the point right >> right well um it’s not a not a not so secret sauce but we when when product announcements go out you generally
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always want to have a customer reference to talk about it and then also an analyst reference to basically vet it so it’s not just us as a company DigiCert says this um any company does this for a proper product announcement um reporters really rely on the third party
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validation to help uh help them vet what’s news and what’s not news so um I that’s that’s my that’s my um advice on that as far as to help a reporter vet through all the news um have everything in there have your third party references if even if they’re not
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mentioned in the press release have a have a a list of here are here are your third party um uh um folks that you can tap to to get a quote you know don’t hear it don’t take it from us take it from these people um so there’s always that um but it is a really good question
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Eric because um if we dare I go there already but um Quantum um Quantum is something that we’ve seen over the last several months um with these Quantum advancements and I don’t you know it’s very timely because now um I see some of the quantum thought leaders saying hey
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hey let’s let’s create create a rule that you need a few weeks to vet things before you can actually announce that you have uh you’ve Advanced um um you know your your Quantum chip um I’m not going to say this what who in specifically this is in reference to but
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I think it’s we’re at a really exciting time with this technology and I think um quite honestly it’s so new and somewhat nebulous to a lot of people even tech reporters that they take it from the company and report on it because it’s it’s new it’s it’s it it comes from a credible
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source which is the company that put it out and um they want to report on it so I think there’s a lot there’s a lot of that going on right now and it’s it’s all about time right you know how long does it take to to get it out into the public so that you can uh establish
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yourself as the the world dominance of quantum and that’s you know the race is on for that for sure you know who can be the first >> yeah that’s a piece of it that hasn’t really changed over 20 years the from the from the vendor side trying to communicate
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specifically >> Larry, you’ve been quiet for a couple minutes you’re hearing this do you do you agree do you disagree do you feel like hey a lot of times these big companies are missing the point right a lot of this is like how do we affect real people in the real world and this
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is all you know corporate talk >> yeah know it’s funny while we while while Christina was talking I was actually glancing at an article I wrote about a prior RSA conference that I that I attended and you look very thoughtful I I was thoughtfully reading my own
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article from a few years ago um and of course as as a columnist I’m not a reporter I’m a columnist and there’s a difference I it’s I’m not there strictly to impart what happened I’m there to impart an interpretation of what happened and as a columnist what I care
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most about is things that ultimately affect normal people average people so Christina you talk about Quantum what I if I were to talk about Quantum I would have to to translate that into what do that mean to you when you’re at home maybe at work maybe in the car maybe out
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going out for a walk wherever you’re using a device these days it could be literally anywhere um what does that mean to you and and so for me when when I would cover RSA or for that matter any any security event I would think about how does this impact the security and
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privacy of regular folks you know whether it’s they’re worried about their doorbell camera uh whether they’re worried about their Wi-Fi network whether they’re worried about being a victim of a security breach where they have absolutely no control I mean for
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some people their only mistake with having shopped at a major store like you went to Target and suddenly your data is breached well you didn’t do anything wrong uh in fact I I tend to to liken computer security a little bit like air travel uh which despite a few accidents
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lately is fundamentally extremely safe if you get into a plane right there despite you know you know if you get into a plane you’re making a decision I’m getting in the plane and you you understand the risk is extremely low but you understand it and God forbid if
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something happen then you would be a victim of that plane crash but there could be per person walking down the street minding their own business never having any relationship with an airline and a plane falls on top of them it it it it again it it happens extremely
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rarely but it has happened um and and I think that that’s similar to the whole security system if you can be a player you can most of us have devices of course but you could simply be a human being who is impacted by a security breach at some government agency or
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company or university for which you have a relationship or in the case of the Experian hack a company to to whom you don’t haven’t deliberately created we all are related to Experian because it has information on us but I’m not an Experian customer I’ve never given them
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any information well you never volunteered anything to them but they have it anyway they have it anyway yeah um so that is is almost like again walking down the street and having a plane fall on you uh and so trying to put this all into perspective and to try
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to give people again with perspective just like I am very careful to say plane crashes are extremely rare so rare that there’s really absolutely no reason to even think about it if you get on a plane or walk down the street and planes flying over you we need to put in
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perspective what is the risk when it comes to security because when you’re at RSA or when you talk to Security Experts you you’re swimming in that in that pool you’re swimming in in a pool where everybody is focused on risk and what the risks are and you also need to put
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the risk into some perspective because we tend to as a society we’re all risk averse yet at the same time we all take risks but we often don’t know what the risks are we often have no clue whether we’re taking a big risk a little risk a manageable risk a
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risk worth taking a risk not worth and and that’s true in everything it’s true in medicine right do you think something about the conference that they should be doing differently that they should be trying to assess that and talk about that in a different way yeah I
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think to some degree I think that that you need to put things into perspective so when you talk about the possibility of some horrible thing happening you need to put into some perspective what is the probability of it happening and and I I don’t think that that’s often
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done at these conferences and I think sometimes reporters go away again not putting that into perspective just simply creating this this impression that anything you do has a high risk and I’m not trying to diminish risk I mean I wouldn’t be running connect safely if I
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didn’t believe that there was risk and we needed to manage it but I also don’t want risk to debilitate people I don’t want risk to keep you from enjoying the use of your devices or what you’re >> what you’re saying Larry is that first of all you’re you started talking about the
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columnist sort of a general columnist to a general audience it’s the same challenge except in this space you know the columnist or the journalist who’s being bombarded by the vendors trying to get each of their narrow message across has to focus on a specific
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audience which is the people in the company that are charged with managing the risk sure but what you just described completely mirrors you know that’s the macro what’s going on in society all the issues we have to deal with the micro for these for the
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for the CISOs the the Chief Information security officers is how you know they face the same challenge when it comes to keeping their company Network you know thriving and uh managing the risk so it is I it’s real simple I think it is about context understanding where
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wherever you sit whether you’re sitting in Christina’s seat trying to pitch or whether you’re sitting in my seat trying to filter through the pitch we’re both trying to reach the same we’re both trying to reach an audience and we’re we’re both trying to get the audience
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attention and get them to pay attention to what we have to say but at the end of the day I think it’s exactly what Larry is referring to it’s how do you present context how do you help understanding of it of of the audience member if the vendors would do more of
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that some of the vendors do a good job of that Christina’s organization does a good job of that. Part of your mission then that’s what will surface because on the audience side they have a easier Mission because they’re they control more they can control what they hear and what they
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pay attention to >> yeah Christina do you do you change your perspective a little bit hearing what they’re saying like being in this room right now thinking okay I thought this coming in but I’m hearing this >> no it’s helpful I always like to hear what others say and
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incorporate that into what we do because what we do is so dynamic in terms of communicating your company message it’s so Dynamic um and people’s preferences for you know how they how they receive information changes all the time so we need to be nimble so it’s always really
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helpful to hear um what resonates and what would help because honestly 90% of what we do we hear from internal like this is what we need to say and so hearing this helps me remember actually no we need to say it this way we need to provide the context so um so this is great to hear so >>
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I if you talk to a police officer about crime they live crime every day you know they’re they go to work and what they do is they deal with criminals and that’s their job it’s part they have other jobs too and they’re going to have a very different perspective on crime than
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somebody like me who doesn’t live in that world and who has a completely different way it doesn’t mean that they’re wrong and I’m right it means that they are living it and they have are probably more hypersensitive to it because that’s their job and so so for
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example when I the reason I bring this up is I have given talks and I’ve shared a podium with the police officers and often they will give a a report about the dangers of the internet for example because they have seen firsthand horrible things that
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happened because again they’re the ones call when a horrible thing happened I see things from a different perspective and it’s very useful when we’re on the panel together for them to you know they’ll project their their analysis which tends to be a little scarier than
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what I do because the way I see it differently and they’re both important and you can’t ignore either >> Byron you’re gonna say something >> oh I just trying to jump in here um I think if if if we the world that you know the consume the world we live in obviously is highly
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dynamic shifting crazy things we have to pay attention to that 10 years ago 20 years ago we didn’t have to pay attention to the same holds true for companies trying to operate their networks um marketing has and public relations fundamentally is the
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same uh framework that it has been for 30 – 40 years so when you go to a conference like RSA again it depends on where you sit are you trying to get a message out strategically or are you there to try and listen proactively through all the noise and I think what’s happened we
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haven’t even talked about this but Larry and I are both in the area where the medium has the the the venues for getting the message out the the publications if you will uh has changed dramatically like everything else right so >> there’s few independent journalists right people who
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are part of a big organization a big Newsroom then they’re independent they’ve got their own things right you you guys know about what that path is like does that change the perspective of hey I’m more free to do what I really want to do as opposed to what an editor
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is telling me to do or I’m not beholden to uh uh you know an advertiser I can go maybe say something negative that I wouldn’t have said before do you feel like that people who are more independent which we’re seeing now actually gives more honesty is it giving
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a better opportunity for companies to get their message out there or is it actually making it more difficult >> depends on your define define independent so many of the bloggers accept something from the vendors whether it’s equipment that they take and don’t return or whether it’s
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money so they may be independent and that they don’t have an editor to report to but they do have a relationship with the vendor they write about now I’m not saying that’s necessarily going to make their what they say you know inaccurate but it’s a factor I actually have an
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interesting situation where most of my career I have either written for or broadcasted for very large companies starting with the LA Times then the New York Times now the mercury news for 20 years CBS News very large companies but I’ve operated as an independent
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contractor and so I haven’t had an editor over my shoulder telling me what to do but at the same time I’ve had a big corporation that that I that holds me responsible uh and obviously see that that has an impact on what you do um but you know there’s many ways to present
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information the problem with bloggers and social media and vloggers and all that again is that they may have very good reputations in which case you can trust them they may have no reputation in which case you have absolutely no idea whether you can believe them or in
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some cases they may have a bad reputation whereas in my case aside from my reputation whatever it is and I hope to think it’s positive I’ve had the benefit of being uh anointed by these large corporate media companies which historically at least were highly respected I’m not so sure
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they’re highly respected today with all of the degradation of mainstream media >> they’re still highly known or not they’re highly known Christina who do you like the deal with better do you like the big company journalists or do you like the ones that
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have gone more independent and that are more free to play by different set of rules >> you know what I’m going to answer that by saying both and the reason why is because is um having a diversity of perspective is only going to help educate the market in my opinion and
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help people formulate their own opinions. If you only go one area then you’re only going to get that perspective um sometimes you need the scrappier um the hungrier bloggers because sometimes those big the big houses you know the big names don’t know who you are or they
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don’t know your message they’re not familiar and so but they read other stuff then I always say this like you need to start here in order to get here so working with some of the smaller scrappier bloggers who may give you more than a few minutes um to get your
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message across it starts there you need to start somewhere and some of the unknowns eventually become known over time um and and so I like I like to do both go after both >> I’m curious go ahead by go ahead by for uh for to to sharpen the the landscape a little bit first of all
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there are way fewer big marquee journalists at big uh familiar media companies for that matter there’s way fewer uh respected trade journalists in technology yeah true I live through the whole thing right I mean I worked at US how I got into this was I worked at USA
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Today I went over there in the year 2000 to cover Microsoft because I was a business reporter ended up covering Microsoft for 13 years so that whole cyber security evol that’s when I started coming to RSA that’s why I started coming to RSA so that I has all gone away and has all
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morphed and we’re talking about it in sort of as an afterthought here in the epilog but it’s worth pausing this to see to discuss what it has turned into it’s turned into the the big media companies are still there they’re not paying that much attention the the way they did and
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the trades did in the 2010s up to 2015 a bunch of quote scrappy bloggers has I would you know I don’t wouldn’t consider myself scrappy yet but I’m in that general pool uh there’s Brian Krebs from the Washington who was at the Washington Post who now has he’s doing
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his little narrow thing uh Paul from security Ledger came from the analyst site from Yankee group so yes there are little things and and so what’s happening is like I said earlier there the marketing 101 has not fundamentally changed so people are still in in in one
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sense living as if it was 20 years ago but the audience that’s going to hear these messages to RSA they are already getting their information from their own sources that whole thing has changed as well with social media and Linkedin presence and so forth
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so I think if you getting back to the original point is you can push all that aside and it’s all about context and understanding what’s happening today in the news to affect how risk is changing and if you do that for instance you’re going to see it surface at RSA
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you’re gonna see AI obviously right that’s that’s a no-brainer AI versus AI, AI used by the good guys AI used by the bad guys you’re gonna hear geopolitical impact on compliance right so that’s because the world the global geopolitics is shifting under our feet
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here in the >> I was going to ask you your time with these topics what is the topic and I ask everybody but I’ll start with Byron because you’re on it what are the the three topics one that you’re most excited to hear about that you’re least excited to hear about and then the third
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is which one is not getting enough attention that you think should be talked about more so most excited least excited and and needs more attention this for you Byron >> oh for me I thought thought I’m gonna ask everyone else but I’ll start with you the the I’d
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like I want to I’m interested in in the the impact of AI the more you know ChatGPT large language models because everybody’s seeing that right everybody’s seeing how Microsoft is trying to and Adobe and everybody else is trying to push their co-pilot onto
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them I mean so that’s happening now change is happening super fast and people are already figuring out oh it’s whether it’s good or not and then there’s all the questions having to do with you know how that expands the attack surface in a way things are happening
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much more rapidly than the you know five years ago even 10 years ago so that’s when I want to see what people are saying I don’t know what they’re going to say I have a general notion um there’s so much confusion that needs to be sorted you know how do you
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really can you really try to control plagiarism I mean that kind of questions like that and you know so if take that as a a flag in the ground then all the other Technologies like Quantum security cyber resilience you know Cloud security all the uh people are going to be scrambling
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to connect to that message you know most of it’s going to be awkward some of it’s going to be good and so it’s the stories that connect the pieces in a way that get attention in in in among the audience that this is aimed at I and I didn’t ask that’s what I’m expecting to
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see and I want I wanna I’m really curious to see what are people bring to the show >> what do you think is not being talked about enough though and then I’ll go to everyone else >> um I think what not the same thing that has not been talked about and I try to
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talk about it on my blog I try to have it as a theme which is even though it’s crazy as ever and gets worse every year there are things happening to make to slowly and incrementally make the internet as secure and private as it needs to be so >> you can connect safely in
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the words of a person I know >> yes in the especially in this environment that’s so rapidly changing and we’re just you know we’re we can’t stop the momentum of going to super massively interconnected networks and smart everything of which AI is now
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making more you know more intense what about there are things going on and and Christina you can jump in on this right that’s the whole Quantum discussion so how do you tie the quantum into that if you frame it and as you frame that connect it to the bigger
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story then people are going to hear and listen because it makes sense now because you have the context that Larry was talking about >> exactly um and if I can just jump in since Byron handed me the baton um Quantum most exciting I think we’re going to see a lot of it this year a lot
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more than last year uh there were there was a lot of buzz around Quantum last year but I think this year it’s going to be double um but Byron’s right putting it into context I also think it’s also not getting enough attention from the attendees not necessarily the people who
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are exhibiting and sponsoring because they’re going to all about it a lot of a lot of those companies will be all about it I still think that there are a lot of companies and attendees who are in a wait and see there’s a lot of ambiguity around timing and there’s a lot of
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ambiguity about how to even start your Quantum strategy so I think it’s not getting enough attention in terms of the attendees but it’s getting tons of attention by the exhibitors but uh one other thing that I think it’s not getting a lot of attention and it keeps
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coming up and and you know it’s it’s an this is in Larry’s world but phishing I know that phishing okay that’s something that’s been around for a long time but tell you what you know with the AI bots out there creating really sophisticating fish sophisticated phishing scams people
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are still getting suckered into that and it’s still an ongoing problem and it’s still something that it it be um believers a lot of company a lot a lot of um consumers and so um yeah that’s that’s one more thing >> in general there’s a lot of technical
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Innovation that’s amazing that and we could we can we could fix this technically that’s not the problem uh and I think the regulators and the industry groups recognize that but there’s this tension right over regulation which is now becoming having to weigh in more versus the industry
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figuring out what standards they need so that I think that does get enough attention and that’s what I was referring to there is incremental steadily moving forward positive things going on which is why the thing has held together to this point but AI really is
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going to accelerate things it’s and it’s it’s gonna accelerate you know the the coming and and and leveraging of Quantum but Quantum is just one thing I mean there you could if you sat here you could make a list of 25 things that are that yeah you know major in terms of how
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things are changing >> so picking up on what Christina was talking about fishing I actually got a fishing attempt on me the other day and it was incredibly realistic incredibly attempting to to I’ve I can’t remember what it was but I think it was quote from
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AT&T trying to um get me to log in to do something and the only way I knew it was a phishing expedition was because I was able ble to see the URL the web address was not att.com so I knew it was it was a scam but it was very realistic and and it you know because the way they used to
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say oh look for typos things like that well clearly the people who do the phishing have gotten better the other thing I want to in terms of Eric’s question I have two things I’m looking at from RSA one is um sextortion which is for young people an incre especially young boys teenage boys
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or or prepubescent and teenage boys, pre-teens uh and as as I suspect many of our audience know but maybe some don’t it’s when a boy gets a solicitation for what they think as a girl about their age typically a girl could be boy on boy as well um or girl on girl but they say you
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know they get it and they say I I’ll send you a nude picture if you send me a nude picture and of course it’s really not a a teenage girl that they’re communicating with it’s a criminal from somewhere in the world of who knows what gender and if you don’t send them money
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they say if you send us money if you don’t send us money we’re going to send this picture around give it to your friends your family your your school etc. and it’s a form of extortion and it’s growing growing very rapidly so that’s one area but but in terms of
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RSA what I’m particularly interested in is I think Byron you made a comment about the changing geopolitical world it really is changing and it strikes me especially in the United States but perhaps in some other countries as well that were we seeing the government pulling back on
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regulation obviously the Trump Administration has already said it it wants to cut back on regulation of AI uh but we’re also seeing other regulations being pulled back uh and we are also seeing some corporations pulling back meta for example which is one of connect
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safety’s major supporters has publicly said Zuckerberg has publicly said that they’re band abandoning professional factchecking they are replacing it with community notes and they’re changing their moderation especially when it comes to hate speech and uh things of
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that nature which puts the onus more on individuals and so what I’m curious with RSA is what is the what is the profession going to do when there are fewer and fewer government resources in fact talk about uh cyber security uh the federal government I don’t know what
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Elon Musk and others are doing when it comes to all of the various federal agencies that are out there that have been protecting us or working to protect us I assume that some of them that they’re all going to get some kind of a haircut in terms of staff and some could get
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obliterated um that scares me and it it means someone has to pick up the challenge or the rest of us are going to be sitting ducks for all sorts of attacks and it’s not just cyber it’s also FDA and FAA and all of the agencies that are out there uh that
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protect us from various forms of harm >> before we go as people get ready for the conference now they they if they’re still listening this deep into the podcast let let’s get them some good advice just quick hitters Christina what’s the one thing that someone should
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do to make their conference time worthwhile and one thing they absolutely should not do a mistake to avoid and then I’ll ask the other two just from your perspective corporate >> so from my perspective if I were to give advice to communications professional I would say
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start early um book your book you know you should have already booked your interviews a month ago um St early there are a lot of companies vying for that time with journalists uh RSA has broadcast alley now all of those dance cards are being filled right now so
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start early that’s my biggest um um um pointer for for somebody in Communications >> and presumably not doing that is the biggest mistake you can make at the conference I assume correct correct I’m trying trying to get interviews on the show floor no no just
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forget it forget it just forget it >> Byron real quick the number one piece of advice something to do and something absolutely not to do whether it’s for companies or for other journalists >> be tactical and and selective ahead of time I mean it’s like imagine if you’re going to Comic-Con you
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can’t do everything right you’re gonna have to pick which Keynotes or which uh side uh presentations to go to I mean there is so much I mean this is the Super Bowl of you know security conventions so definitely pick one keynote that you wanna doesn’t have to be the main one because
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you can see that afterwards but pick the one that most resonates with uh what your mission is when to go to this conference the big takeaways you’re looking for is a way to >> that’s a good point the big ones will be recorded put up later so maybe go to some of those
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offbeat ones >> by the same token be selective about the uh the after hours events there’s a ton of those too and uh they’re definitely worth going to that it’s actually you get a lot of good information that way just by running into the people and who are are going but if you be tactical
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about it you’re gonna get better more useful takeaways overall >> and Larry let’s s with you >> well one is for journalist to ask hard questions don’t just take what the bottom you know the the top line I mean it’s really important to delve and to to really try to you know get strong
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information and get past the marketing speak and for everyone there remember who the ultimate end user is that yeah sure you’re talking to journalist you’re talking to fellow technologists but at the end of the day the end user are the people sitting at home or sitting in
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their offices who don’t live in Breeze security you know they actually have lives >> how dare they how dare they >> and you need to make sure they understand what are the risks what are the solutions to the risk don’t make it too complicated I mean I love pretty
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good privacy but it was pretty complicated privacy what are the ways in which they can you know I could protect my house by putting in the type of lock that a bank has but my house and I I’m I hope the burglar aren’t listening doesn’t have the same level of security
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as a bank does because I don’t have as much to steal as a bank does and so you have to put things in perspective you don’t want to create security that so onerous that people are just going to leave their doors wide open because it’s too hard to unlock their house their
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their house and I actually remember once going into an apartment in New York where they had three different locks and I’m thinking how can anybody do that but um maybe it was necessary but the point is to try to get people to understand a level of security that makes sense for
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them and their risk factor uh and to realize you cannot avoid you cannot eliminate risks you can manage risks >> well thank you so much and we really appreciate all the good advice the generosity of everybody’s time trying to get this all scheduled and doing it at
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to you know Together live real that’s that’s amazing Byron Christina Larry thank you so much excited for you what’s going on to happen at the conference and and hear the takeaways afterwards so thank you so much everybody for joining me today thank you thank you [Music]
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Eric thank you to my guest and thanks for listening subscribe to get the latest episodes each week and we’ll see you next time.