Americans Trust Local News Over Social Media and 67% Trust Local over National News. Politics may be dividing the nation, but if there’s one thing that unites Democrats and Republicans it’s the local TV news. This medium now ushers in more viewers than national news and is appealing to a surprisingly younger demographic. In fact, local TV news has a bigger audience than either national or cable news combined and most shockingly, 18-34 is the fastest-growing demographic. Eric Chemi’s newest podcast guest, Doug Simon, CEO of D S Simon Media discusses this and so much more.