Bospar selects CNBC’s Eric Chemi to head its broadcast strategies department.
Bospar is the industry’s most celebrated tech PR agency. Learn why we were chosen as Inc. and Forbes’ Best PR Agencies for 2021, PRovoke SABRE: 2021 Innovator of the Year, and Business Insider’s Top 50 in Tech PR – twice!
There’s no hiding that we score impressive results for our clients. It takes clever, on-strategy ideas, media relationships, and our way of being politely pushy to get our stories told. And our clients notice.
Our clients are innovating the future of how we live and work. From AI to cloud, data storage to security, and SaaS to software/app development, we go over and above to help our clients stand out.
Bospar is an international and award-winning tech PR firm known for being innovative, responsive, and results-driven.
The Bospar team is connected through a passion for the art and science of PR and our common politely pushy approach to getting the job done.
At Bospar we invent new and imaginative ways to win top-tier media coverage and increase your brand visibility.
Your success is driven by our values, being politely pushy, and focus on inclusiveness, diversity and equality for all.
The Bospar Human Rights Grant for Educators for public or independent school teachers or administrators in Florida.
We leverage our own good news – such as growth, new clients, award-winning campaigns, and insightful research. Learn more about us and our successes.
We work hard to get the same extraordinary coverage for Bospar that we get for our clients. See who’s writing about Bospar and why.
Tech guru and former CNBC and Bloomberg journalist Eric Chemi takes on modern business and gets assertive on Bospar’s podcast, “Politely Pushy.”
Commentary on all things PR with a “what’s in it for me” message. Informed opinions. Interesting tech perspectives.Follow us now.
We love speaking to the media about our clients, our processes and our approach to success. Watch some of our best videos here.
There are great opportunities to join our growing Bospar family — a diverse team of smart, action-oriented self-starters committed to our clients and one another. Tell us why you’d be a fantastic fit.
We’re proud to be Bospartans. Genuinely nice people all pulling our oars in the same direction. It’s like no other agency in the business. And, 100% virtual from the start, well before it was cool.
Part of what makes Bospar so special are the perks that reflect our priorities. No kidding: we value family, community, physical and mental health, connectivity, and camaraderie with fellow Bospartans.
January 03, 2022
InShare is on a mission to grow the sharing economy by solving one of the industry’s most complex challenges – insurance. Seeing the market demand in the gig economy, InShare developed sharing economy platforms that offer lower insurance costs and enable companies to provide affordable protection. Insurance is a major expenditure for these companies, and it also materially impacts the independent workers on whom they depend.
Leaders in the sharing economy, including one of the world’s largest logistics companies, trust InShare to deliver the right insurance solutions to control costs, facilitate growth, and provide protection for workers, customers and the public.
Bospar began working with InShare in June 2021. InShare was at a pivotal point in its company evolution, having just received seed funding.
InShare tasked Bospar with garnering media attention for the seed funding round and spreading the word on how it is transforming insurance in the gig economy, most notably how it is solving issues for single moms.
Bospar’s strategy involved increasing brand awareness of InShare, highlighting its innovative approaches to insurance, and promoting its $7.5 million seed funding round.
Bospar recommended creating a company-focused press release about InShare’s seed funding round and mission to grow the sharing economy by solving insurance challenges.We pitched the funding news release to leading business, financial and trade media outlets. We newsjacked around predictions on insurtech and the gig economy, women in tech, women in the gig economy, insurance for working mothers, and insights on remote leadership.
Bospar secured 13 pieces of coverage in just one month, totaling 10,344,300 unique impressions in outlets including Forbes, MergeMarket, Fortune Term Sheet, FreightWaves, The Fintech Times, Insurance Innovation Reporter, Insurance Edge, and Carrier Management.
After the announcement, investors reached out to the client, and this opened up new opportunities.
In October, we leveraged CEO and co-founder Mark Warnquist’s presence at the 2021 InsureTech Connect (ITC) conference in Las Vegas, securing an interview with Financial Times. During the same month, we secured an interview for Warnquist with MergeMarket and Wired, and commentary from Warnquist was included in a Forbes article, Should You Outsource That Task? 16 Questions to Ask Yourself First?
Additional interviews are set to publish in Financial Times, VMBlog and Authority Magazine. Warnquist was also interviewed for several podcasts, including the Recruiting Daily Podcast and Tech in the Right Direction.
“We’re very pleased that we went with the Bospar team,” said Warnquist. “They are highly engaged and focused on solving our PR needs. We saw an immediate, positive impact as a result of the Bospar campaign. Our share of voice increased dramatically, attracting customers, potential partners and potential sources of capital. Fundraising is critical for any startup, and Bospar helped us significantly in attracting investors to secure our future.”
Share this post: