Streamlining WalkMe’s Women’s History Month Campaign
In 2024, WalkMe was acquired by SAP for $1.5BN.
Challenge
The company wanted to significantly increase media visibility, brand awareness and U.S. licensing interest for its latest technologies at CES 2025. Competing for attention at the world’s most high-profile tech showcase, amid thousands of product launches and media pitches, was a tall order.
Adding to the challenge, its showcase included innovations not yet available to consumers, such as its AI-powered badminton trainer, designed to enhance player performance through advanced motion and data analysis.
Strategy
Bospar selected employees for the Women’s History Month campaign and created an email template for WalkMe to gather materials like photos and career development quotes. A design brief was also developed to guide the format and content of each spotlight. This resulted in eight engaging spotlight posts focused on advice and inspiration for women in tech, driving
Campaign Results
By tagging featured employees and sharing career advice, the spotlight series drove strong engagement. Results: 560 new LinkedIn followers, 18.8% boost in reactions, 170.3% rise in comments, and 11.6% increase in shares compared to the previous month.
