Streamlining WalkMe’s Women’s History Month Campaign
In 2024, WalkMe was acquired by SAP for $1.5BN.
Challenge
WalkMe aimed to celebrate Women’s History Month by showcasing women employees from diverse departments in a social media series. However, they faced challenges in organizing the initiative and efficiently gathering the materials needed to create engaging content. Additionally, they were limited on time to dedicate to bringing an idea to life.
Strategy
Bospar selected employees for the Women’s History Month campaign and created an email template for WalkMe to gather materials like photos and career development quotes. A design brief was also developed to guide the format and content of each spotlight. This resulted in eight engaging spotlight posts focused on advice and inspiration for women in tech, driving
Campaign Results
By tagging featured employees and sharing career advice, the spotlight series drove strong engagement. Results: 560 new LinkedIn followers, 18.8% boost in reactions, 170.3% rise in comments, and 11.6% increase in shares compared to the previous month.
