Strategic PR Turns Johnathan Walton’s $100K Con Story Into National Media Coverage

Bospar’s strategic media plan established the client as a recognized authority on con artists, generating broad national and international coverage. The campaign highlighted the book launch while weaving in dramatic, real-world examples. Our team of public relations experts also conducted extensive successful newsjacking on fraud-related topics such as elderly-focused scams, the latest phishing schemes and other related topics.

Media placements across top-tier outlets, including NewsNation and The Guardian, drove awareness of the book, the client’s expertise and his ongoing work advising victims. The expansive coverage and the Bospar team’s coordinated messaging further established the client as a go-to expert in fraud prevention and personal finance protection.

The book launch earned considerable broadcast station coverage at WCAU‑TV, Philadelphia, Pa., KTIV‑TV, Sioux City, Iowa, WEAU‑TV, Eau Claire, Wis., KTTC‑TV, Rochester, Minn., KGNS‑TV, Laredo, Texas, WVIT‑TV, West Hartford, Conn., WILX‑TV, Lansing, Mich., WVNC, Watertown, N.Y., WBTS‑TV, Boston, Mass, and WGN‑TV, Chicago, Ill. 

• Yahoo! Syndicated Ramon Antonio Vargas’s article “‘Queen of the Con’ Convicted of Fraud in Northern Ireland with Help from True Crime Podcaster”
• IMDB writer Cynthia Littleton reported “Producer Turned Podcaster Johnathan Walton Pens ‘Anatomy of a Con Artist’ Guide to Spotting Scams”
• The New York Times journalist Claire Moses wrote “American Who Posed as Irish Heiress Is Found Guilty of Theft and Fraud” 
• MSN journalist Emma Weidmann created the article “Former San Antonio TV Personality Writes the Book on Catching a Con Man” 
• The Guardian journalist Ramon Antonio Vargas wrote “‘Queen of the Con’ Convicted of Fraud in Northern Ireland with Help from True Crime Podcaster” 
• The Spectator writer Anne de Courcy delivered “Deception by Stealth: The Scammer’s Long Game”
• USA Today podcaster Taylor Wilson shared Walton’s guidance in “The Red Flags You Need to Know to Avoid Being Conned | The Excerpt” 
• The ForbesTV staff covered the story in “I Got Scammed Out Of Nearly $100K. Con Artists Are Everywhere— Here’s How To Spot Them: TV Producer” 
• Variety reporter Shane Lopes wrote “Producer Turned Podcaster Johnathan Walton Pens ‘Anatomy of a Con’ Guide to Spotting Scam Artists” 

The client, who is also a podcaster, also appeared on several additional podcasts, including Oh My Fraud, DEVIANT and the James Altucher Show.