Strategic PR Empowers B2B Company to Ramp Up Visibility for Its Business and CEO
Knox Systems helps SaaS providers sell to the U.S. government by enabling them to host applications in a FedRAMP-authorized cloud. Team members at this company are experts at accelerating and simplifying the path to FedRAMP compliance, claiming to get SaaS firms FedRAMP-compliant “90% faster and 90% cheaper” compared to traditional approaches.
Challenge
But the company’s value proposition alone wasn’t enough to get it the media attention – and resulting recognition from prospects – that it wanted. It needed to break through a crowded government compliance market and establish itself as the trusted partner for SaaS companies pursuing FedRAMP authorization. While the company’s technical capabilities were strong, the business was aiming to elevate its announcements and CEO as a thought leader to build credibility with decision-makers and expand the reach of its company news and updates.
This B2B organization called on Bospar to help create and execute a winning PR plan.
Strategy
Bospar’s social media experts recommended utilizing LinkedIn Thought Leader Ads to put the client’s news and its CEO’s content front and center with target audiences. By amplifying executive-authored thought leadership and key company announcements, the strategic PR campaign created a blend of credibility and reach. This approach allowed the business to:
- Position its CEO as a trusted authority on FedRAMP compliance
- Drive broader visibility for company news and announcements to a specific audience
- Engage SaaS providers and government decision-makers with high-value content
- Optimize efficiency through strong cost metrics across impressions, plays and clicks
The campaign delivered measurable results that reinforced the company’s positioning and ROI:
- 383,717 impressions at an efficient $7.03 CPM
- 184,557 video plays at just $0.01 CPV
- 1,910 clicks at a competitive $1.41 CPC
- Strong engagement with an average 9.68-second dwell time
This Bospar public relations customer didn’t just get more eyes on its CEO’s content — it built authority, scaled reach and reinforced the company’s leadership in FedRAMP compliance.
A perfect example of how thought leadership plus paid distribution can move the needle.
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