Strategic PR Effort Delivers 970M+ UMV for Client’s Series D Announcement
Arrcus is a hyperscale networking company with best-in-class software, a flexible consumption model and the lowest total cost of ownership (TCO). Now, the company was ready to share its $50 million Series D funding news. It also wanted to make a splash at Mobile World Congress with its transformative 5G and multi-cloud networking solution, which enables communication services providers to deliver new services rapidly and monetize infrastructure with lower TCO.
This team of experienced business leaders and expert technologists understood that would require a powerhouse public relations agency. So they explored their options and hired Bospar.
Challenge
But funding announcements compete for limited media attention, so the client needed a strategic PR approach to break through the noise and establish global brand recognition.
Although its competitors make integration a nightmare for customers and can leave enterprises stuck with one cloud vendor, the legacy companies have very strong name recognition.
Additionally, the networking industry was experiencing consolidation pressure, and many potential customers were hesitant to invest in solutions from smaller vendors without proven market validation and widespread industry recognition. The client required strategic positioning that would frame its Series D as evidence of strong market demand for the company’s software-defined networking solutions, while achieving the type of media reach typically reserved for much larger technology companies.
Simultaneously, the public relations campaign needed to position this Bospar client as a forward-thinking company that understands how network infrastructure challenges are driving business transformation across telecommunications and cloud computing, establishing the company’s solutions as essential for modern network operations.
But the client was uncertain whether to combine the Series D and platform news or issue them separately. It was also unsure whether to launch the platform before or during the MWC event.
Strategy
Bospar advised the company to go out first with the Series D news first – positioning the funding news as validation of Arrcus as the leading innovator in software-defined networking.
The agency leveraged the funding announcement to establish the company as the go-to provider addressing critical infrastructure challenges facing both telecommunications operators and hyperscale cloud providers. The comprehensive media relations strategy involved targeted outreach to top-tier business publications covering venture capital, enterprise technology and industry transformation. Bospar crafted messaging that connected the funding round to broader market trends, including the urgent need for network modernization and the growing recognition that the company’s approach is superior to traditional hardware-centric solutions.
A core component of the strategy was positioning Arrcus as the industry visionary company that understood how software-defined networking would transform enterprise infrastructure investments. The agency also leveraged the funding announcement to secure additional thought leadership opportunities that would extend the campaign’s impact and reinforce the client’s market leadership position.
We then kept the drumbeat of news – and related media coverage – going by issuing a platform press release, multiple partnership and other press releases at MWC later that same month.
Campaign Results
Bospar delivered unprecedented media success – including:
- TechCrunch flagship coverage that syndicated to Yahoo’s global network (900M+ UMV)
- Premium business validation via coverage in The Wall Street Journal Pro VC Newsletter (34M UMV) and Fast Company (2.6M UMV)
- Deep technology expertise demonstrated through comprehensive coverage across telecommunications, data center, cloud computing, edge computing and network security trade publications
That resulted in global brand recognition typically reserved for Fortune 500 companies – establishing the client as a credible industry authority, enabling successful competition against much larger networking vendors in enterprise sales cycles.
TechCrunch reporter Ingrid Lunden published the authoritative funding story, “Arrcus snaps up $50M for a software-based alternative to costly network router equipment,” establishing the definitive narrative around Arrcus’s Series D announcement. This flagship technology publication placement provided the foundation for one of the most successful funding announcement syndication campaigns in recent history.
This story achieved massive global distribution through an extensive syndication network:
- Yahoo Global Network (899,640,210 UMV across all properties):
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- Yahoo News (U.S., UK, Singapore, Canada, Australia)
- Yahoo Finance (U.S., UK, Australia)
- Yahoo Entertainment and Yahoo Life (U.S., UK, Canada, Australia)
- Yahoo Movies (UK, Canada)
- Major News Aggregators:
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- News Break (2,172,150 UMV) – Leading news aggregation platform
- Latestly (2,032,860 UMV) – International technology news coverage
- Additional International Syndications:
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- Multiple technology blogs and international outlets reaching additional millions
Bospar’s deep understanding of media, networking technology and related market dynamics was also evidenced through strategic coverage across specialized industry publications:
- The Fast Mode authoritative industry report positioned the company as an essential technology provider for the telecommunications industry’s evolution toward metaverse infrastructure and next-generation connectivity solutions.
- TelcoTitans (Joseph Purnell reporting) provided strategic coverage connecting the client to major telecommunications industry developments and executive movements, reinforcing the company’s relevance to major operator strategic decisions and showcasing knowledge of industry leadership dynamics.
- Database Trends & Applications published a story framing the funding as validation of the client’s leadership position in critical data center networking technology.
- Pulse 2.0 (Amit Chowdhry reporting) ran a comprehensive story providing detailed coverage of the funding’s strategic implications for hyperscale network infrastructure transformation and positioning the client as a leader in hyperscale networking.
- SDxCentral coverage in its “Money Moves: February 2023” roundup positioned the client within the software-defined networking ecosystem, showing precise knowledge of SDN market dynamics and competitive landscape.
This breadth of specialized coverage demonstrates Bospar’s ability to position technology companies across multiple complex market segments with precision and authority. And this company has become a repeat Bospar client as a result.
The strategic coverage directly supported the client’s business development by providing both mass market awareness and technical credibility across all key networking industry segments. That enabled this Bospar client to compete effectively against much larger vendors.
