REAL Messenger came to Bospar to launch this new social platform successfully in the U.S., which was going to require an entire marketing stack. Unfortunately, Thomas Ma only had a logo, an app… and a ticking clock!

Our objectives were clear:

1. Ready the app for its coming out party to U.S. agents and press. Focus on user experience and essential competitive advantages over mega-sites like Zillow and Redfin.
2. Launch at the Inman Real Estate Conference (which was just two months away). Create and stand up an engaging, crowd-pleasing debut that would drive agents to download the app at the country’s most significant real estate conference.
3. Build mass awareness. Mobilize integrated marketing and PR across digital platforms to drive awareness beyond the conference.

Bospar worked quickly to help REAL understand its target audience and market, position the brand, and mobilize a multi-faceted, cross-platform launch campaign to reach the press, the public, and, most importantly, real estate industry players.

REAL was set to launch in less than two months at the Inman Real Estate Conference in Las Vegas. We dove into action on a number of things including:

• Bospar created a 360-campaign that included email marketing, content marketing, digital advertising, PR including media training and media relations, social media marketing, website design, development and copy, video commercials, a webinar, and conference event marketing.
• We media trained co-founders and pitched the launch to targeted media.
• The extensive campaign concept, “Get Real,” became the brand’s rallying cry, capturing the value proposition and messaging strategy exquisitely.