Building APIs – Together

​CHALLENGE​

Postman, a platform to make API development faster and easier, tasked PR with building its brand with both the tech and developer communities in an effort to increase adoption.​

​SOLUTION​

PR launched their 2019 $50M Series B funding round with CRV and included participation by Nexus Venture Partners. Bospar leveraged Postman’s customer base to create case studies for the IT, DevOps and Cloud media audiences. Finally, PR worked with Postman’s marketing team to leverage product releases to secure coverage in top-tier media.​

​RESULT​

PR earned coverage in TechCrunch, Network World, ZDNet, SiliconANGLE and Business Edge. Meanwhile, product news was successfully placed in SDxCentral, DevOps.com, SD Times, DEVOPSdigest, ProgrammableWeb, and insideBIGDATA.