Bringing Oxygen to Life
CHALLENGE
As a new digital financial platform, Oxygen wanted to gain market traction and media awareness for its launch, as well as get in front of its target audience of creators, freelancers and entrepreneurs. Bospar was tasked with helping Oxygen hone its messaging to bring to market and to announce the launch of its financial platform and elevate its brand awareness and executive visibility.
SOLUTION
To increase visibility in the saturated fintech market, Bospar developed a creative PR program including newsjacking ideas around various tentpole days (such as Prime Day) and trending fintech and banking Bospar also crafted a survey around the 2020 holiday season and pitched Oxygen’s big announcements, including a Series A funding round.
RESULT
Bospar elevated brand awareness for Oxygen, winning top-tier media coverage for Oxygen’s news announcements. From May 2020 to June 2021, Bospar secured 130 online and broadcast earned media placements, amounting to 1.9 billion impressions, in outlets such as Forbes, Business Insider, FOX News, PYMNTS, NerdWallet, American Banker, and Tearsheet, as well as in local broadcast markets.
