Real Time Data on Foot Traffic
Near provides real time data on foot traffic at major brands across the world, and they had recently secured $100M in funding. They needed a PR program that could help them break through the AI noise and elevate their brand in the US.
Bospar developed an aggressive embargoed outreach plan and reached out to media 10 days before the announcement ran. The PR team leveraged the funding as a way to reach out to media and followed up with data stories showcasing the full breadth of Near’s capabilities.
Bospar secured coverage in all of Near’s target publications, including TechCrunch, VentureBeat, SiliconAngle, DevOps, Crowdfund Insider and Inside Big Data.