Memory Company Will Never Forget How PR Secured Product, Prime Day Media Coverage
SK hynix is a global leader in the memory semiconductor industry. But this product category is populated by major players with well-known names, making it challenging to stand out.
Challenge
With fierce competition in the crowded SSD market, the company wanted to differentiate its offerings, particularly its priority products including the P51 2TB, P41 and 2TB Beetle, from those of other storage brands. It was also keen to attract coverage for its Prime Day deals.
Strategy
Bospar developed a media strategy that would capture consumer attention during one of the busiest shopping events of the year. Our public relations experts did that by emphasizing the client’s value proposition of high performance at competitive price points. Bospar coordinated the PR campaign to appeal to tech media outlets and deal aggregators well in advance of Prime Day to ensure the client was top of mind for editors as they were crafting Prime Day stories.
Campaign Results
This strategic public relations plan, along with Bospar’s politely pushy approach, was a success!
First, Bospar’s PR professionals secured media coverage in IGN. Eric Song, IGN’s commerce manager, wrote about a deal the company was offering on its P41. The client was thrilled.
But our PR really caught fire a few weeks later when Prime Day pitching yielded coverage in:
- Tom’s Hardware: Zhiye Liu noted the client’s “impressive performance and pricing.”
- PCWorld: Reporter Gabriela Vatu called the Beetle a “blazing-fast portable SSD we love” while journalist Alaina Yee included the client’s products in her best deals story.
- Cyber World Technologies: The founder of this media outlet included Bospar’s client in their “Best Prime Day deals on SSDs and storage 2025” report.
- 9to5Toys: Karthik Iyer wrote the enthusiastic story titled “SK hynix’s Beetle X31 portable SSD fits 1TB of storage in the palm of your hand, now down to its lowest price at $63.”
- 9to5Mac: Senior editor Justin Kahn noted Karthik’s coverage in his Prime Day roundup.
Bospar’s media outreach also resulted in coverage in Android Police, GamesRadar+ (Duncan Robertson reporting), The Guru of 3D, PC Perspective, IGN (Robert Anderson reporting), Windows Central (Cale Hunt reporting), World of Software and Yahoo Tech.
