From Funding News to Lasting Headlines: How Strategic PR Turned a Series B Announcement into Sustained Media Momentum

The public safety solution provider wanted to leverage strategic B2B public relations to make a deeper impact in the communities it serves, heightening brand awareness and driving media coverage about its new partners and deals that positively affect local PSAPs and citizens.

Bospar is known as a powerhouse in the tech PR arena, especially when it comes to getting startups and other early-stage companies attention for funding announcements by showcasing market validation and breaking into bigger dialogues with top-tier tech and business media.

While the PR program was initially funding focused, our expert public relations team crafted and executed a sustained earned media strategy and B2B thought leadership program to capitalize on the funding momentum and help the public safety technology client extend into new local markets to expand its reach with public safety agency and PSAP customers. 

This collaboration aimed to drive media coverage and attention around the funding round as well as increase thought leadership visibility for our PR client’s cofounders and other experts.

Social media services were also included in the program to help build brand awareness, drive leads and develop the company’s social platforms to become strong contributors to the public safety solution pioneer’s overall lead generation effort as a key distributor of quality content.

Bospar’s crack team of public relations professionals worked hand in hand with our PR client’s customers to develop narratives that led with impact, prioritizing key differentiators like language translation, non-emergency call triage and AI-powered radio transcription to showcase the variety of benefits 21st-century dispatch technology can bring to communities. By leveraging customer voices and utilizing compelling high-resolution visual assets as part of the PR campaign, our team successfully got the client coverage in saturated media markets.

Here’s how we did it.

Our PR team and content creation specialists developed all the media materials for the funding announcement and coordinated outreach to the relevant targets across the key pillars, which included VC/funding, AI/tech, public safety and local/New York City. 

Our social media experts worked with our media outreach people to deliver a unified message across media and social platforms, amplifying customer stories, coverage and news to solidify the client’s position in the market and highlight the positive impact of the company’s innovative public safety technology in local markets across the U.S.

Social supported and collaborated with Prepared on shifting their tone of voice from strictly professional, polished and direct toward emotionally evocative, sometimes even fun/comedic, while still keeping the balance of the two types of tone of voice, given the serious nature of their industry and their more traditional audience type on LinkedIn. We incorporated more engaging content like polls, jumped on media opportunities around niche holidays, incorporated popular memes when appropriate, and worked to highlight more people and faces when possible to humanize the content a bit more.