Snowflake, a global leader in cloud computing-based data warehousing, named Bospar agency of record after a consulting engagement delivered impressive results for the organization. Bospar’s expertise and outstanding performance throughout the initial campaign led to a strategic pitch outlining their long-term vision to increase Snowflake’s media coverage and connect with their customers.
“We are highly customer-centric. I think our customers look to the media, and they should be the voice our consumers trust,” she said. “Our customers also trust their peers, so those two market channels are so important.”Denise Persson, CMO Snowflake
As their agency of record, Bospar vastly increased media coverage for Snowflake including articles in Forbes and CNN. Curtis Sparrer, Principal of Bospar, covered its unicorn status in his post “Where in the World Is Silicon Valley? And Are Unicorns a Good Thing?” detailing how Snowflake’s stock surged post-IPO.
Read more about how Bospar won Agency of Record for Snowflake in PRWeek’s exclusive article below: