Bospar Employs Strategic Social Media to Build Engagementfor Mobile Platform Company Executive
Instabug provides an AI-powered mobile observability platform for boosting mobile growth.
The company is offering this solution at a time when the mobile development landscape is at an inflection point – defined by unrelenting app performance expectations combined with unparalleled app innovation. Instabug wants to make the most of this pivotal moment of explosive growth in the mobile app space.
Challenge
It is more important than ever for brands to connect with social media followers on such platforms as LinkedIn in an authentic way. And, as Bospar’s social media experts often advise clients, social media users tend to engage more with personal than with company accounts.
So we fired up an executive visibility program to elevate the LinkedIn presence of this client’s executive – to grow his audience, boost engagement and strengthen thought leadership.
Strategy
Each week, Bospar curates and executes a tailored LinkedIn strategy, blending outbound engagement with original content. This new strategy shows the executive commenting on relevant industry posts, contributing LinkedIn articles to build credibility and sharing the latest and greatest company news, media features, podcast appearances and personal milestones.
All activity is conducted through the executive’s personal LinkedIn account – with a regular drumbeat and consistent voice – to ensure authenticity and build direct rapport with followers.
Campaign Results
Early results from this ongoing program have been exceptional.
From January 2025 until more recently, the executive’s follower count has grown by more than 70. Engagements have surged by over 14,000% month-over-month, impressions have risen by 5,912% and content output has jumped from 0-1 posts per month to an average of 18.
Our efforts are driving internal engagement as well. Notably, several employees have proactively commented on his posts or reached out directly, applauding the creativity and consistency of his content and recognizing that he’s clearly “stepping up his game” on LinkedIn.
“The Bospar team has transformed my LinkedIn presence. My reach and impact have grown, and they’ve made it easy – quickly adapting to my voice and providing content in such a way that I can quickly spend less than five minutes a day posting. I’m especially impressed with how the team is always coming up with relevant and creative content – it’s like they’ve become experts in mobile app performance themselves!”
— Kenny Johnston, chief product officer, Instabug
