Boutique Tech PR Firm Recognized for Balancing Employee Independence With Tight-Knit Communication and Productivity
SAN FRANCISCO — October 11, 2018 — Bospar, the boutique PR firm that puts tech companies on the map, has been named a 2018 Top Place to Work by PR News, the go-to source for communications and PR professionals at corporations, agencies and nonprofits. Entries in this year’s Top Places to Work in PR Awards were evaluated using 16 different criteria — including growth opportunities, benefits, culture, mentoring, diversity, and turnover — and judged by a blue-chip panel of PR executives and the staff of PR News.
“When we started Bospar we asked ourselves a simple question: why do most PR firms suck?” recalled Curtis Sparrer, one of the principals of Bospar. “We listed off the problems we saw in the industry: a love of process and planning rather than meaningful client work; high turnover, creating a merry-go-round of staff, with clients not knowing who would be on their team; and, finally, a lack of involvement from principals. We started Bospar in the hopes of doing the opposite of all of that, in order to create an agency that would produce the best PR results for our clients.”
Bospar is a virtual workplace, with all employees working from their homes. While Bospar principals live and work in the San Francisco Bay Area, the staff operates from cities across the country, including Los Angeles, Chicago, New York and the D.C. area. This allows Bospar employees to enjoy more independence in their professional lives and a better work-life balance. Using the best technologies available, the Bospar staff stays in communication with each other and with clients on an up-to-the-minute basis.
Gallup polls have determined that employee satisfaction and engagement are key indicators for both employee productivity and customer satisfaction, which leads to increased profitability and growth. This has certainly held true in Bospar’s case: in the past 12 months alone, the company grew its business by 36 percent and added 13 major clients, including Ceres Imaging, Espresa, ExpressVPN, Instart, Marqeta, SalesLoft, ShelterZoom, SleepCycle, and Snowflake.
Bospar Principal Chris Boehlke added, ”Our mandate is always to do transformative work on behalf of our clients, but we believe we get that caliber of work from our employees by providing them with the best possible work environment. We want our employees to be happy — and we’re always pleased with confirmation that they are.”
About Bospar
Bospar is a boutique tech PR firm featuring a team of highly seasoned professionals who exist to put tech companies on the map. Bospar’s principals include a longtime PR and tech industry guru, a former broadcast TV producer and award-winning media maven, a standout PR agency manager from the corporate side of a leading global law firm, and an experienced executive with both large agency and public company credentials. Bospar’s larger team includes experts in both social and traditional media, as well as financial and analyst relations and public affairs.
