SAN FRANCISCO — March 30, 2022 — Bospar, the “Politely Pushy®” PR firm that puts tech companies on the map, has been named by O’Dwyers as one of the Top 50 PR Firms in 2022. Among the top 50 firms, O’Dwyers cited Bospar (No. 47) as achieving the highest increase in client fees in 2021, advancing 83.2% to $12.4 million. This latest recognition follows Bospar’s multiple award wins for excellence in client work, including a win at March’s PRWeek US Awards 2022.
Despite the global pandemic, Bospar was able to succeed financially due to its unique virtual business model and a value proposition that balances commitment to external clients with compassion for internal employees. These non-negotiables are propelling factors as to why Bospar decided to remain an independent agency in 2022. Unlike its many competitors, Bospar is not owned by one of the “Big Four” holding companies: Omnicom, Publicis, Interpublic, or WPP.
Bospar clients have the advantage of working with a major PR and communications player with significant strategic know-how sans bureaucratic obstacles characteristic of a large holding company. Its independent status frees the firm to be creative and bold and, most importantly, prioritize clients and employees instead of worrying about shareholder returns. It can also select clients that interest the entire organization and leave ample room for more adaptable and flexible rate structures, service offerings and solutions.
Curtis Sparrer, a Bospar principal and co-founder, says the firm’s strong performance in 2021 makes him confident about the future. “It may sound like hyperbole, but consider this: Bospar was the first agency to take a stand for women’s reproductive freedom. We offered our Texas staff a relocation package. While Salesforce and Citi followed, we had the most to lose. Remarkably, the tech and health tech industries continue to reward us with their businesses – and we returned the favor to them by providing fantastic results.”
Next up for Bospar?
The agency will continue its expansion of teams into two sectors – one devoted to enterprise and developer technology and the other focused on consumer-facing technology. Bospar is also ramping up its investment in causes and social justice issues and just launched a campaign providing grants to educators to fight against Florida Governor Ron DeSantis’ signing of the “Don’t Say Gay” bill. This latest work falls under the Bospar Stands Up for justice initiative.
Bospar is the award-winning “Politely Pushy®” tech public relations agency. The firm provides clients with national support thanks to its distributed agency model, which it launched in 2015. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, and public affairs. Leaders from brands including Marqeta, Snowflake and Unisys trust Bospar to drive category leadership for disruptive technologies and solutions. Visit www.bospar.com, Twitter, Instagram, Facebook and LinkedIn.