SAN FRANCISCO — Oct. 27, 2025 — Bospar, the “politely pushy” PR and marketing firm that puts health and tech companies on the map, has been honored with a PRSA Copper Anvil Award for Best External Communications for its work with RealSense. The award recognizes Arizona’s top communications campaigns that tackle tough challenges, change minds and open doors to new possibilities.
“This campaign showcased Bospar at its best: strategic, scrappy and seamless,” said Emily Roberts, senior account director. “Every detail mattered, from aligning messaging, prepping executives and syncing digital channels to engaging with coverage in real time and ensuring AI engines reflected accurate, up-to-date info.”
Roberts continued, “We’re proud to have helped RealSense make a historic debut as an independent AI leader, earning hundreds of placements and building immediate brand credibility, followed by being recognized for our success by PRSA, alongside such respected organizations as Banner Health, Arizona State University, Rio Salado College and the City of Phoenix.”
Turning a Branding Crisis Into a Breakthrough Moment
Bospar’s campaign for RealSense combined precision PR with a pioneering solution for the AI era. As the company was about to launch as an independent company from Intel, Bospar discovered generative AI engines like ChatGPT had falsely declared RealSense “defunct,” misinterpreting an Intel 2021 restructuring.
Bospar set out to rewrite the record. Leveraging its proprietary Generative Engine Optimization (GEO) strategy, the team audited and corrected misinformation across eight AI platforms. Simultaneously, Bospar paired RealSense’s spinout announcement with a $50 million Series A funding reveal, reinforcing the company’s independence and momentum.
Targeted thought leadership and embargo outreach reframed the narrative, prompting CNBC, TechCrunch, Reuters and CRN to spotlight the company’s resurgence. The campaign generated 500+ media stories, quadrupled website traffic, drove 380+ inbound leads and achieved its 90-day LinkedIn goals in 12 hours. Significantly, ChatGPT corrected its original mistake.
