SAN FRANCISCO — Dec. 12, 2025 — Bospar, the “politely pushy” PR and marketing firm that helps tech and health companies make their mark, has won four PRSA Foggies awards, including Large Agency of the Year, Professional of the Year for Bospar principal Curtis Sparrer, Standout Tactic of the Year for its RealSense launch and Crisis Communications for its work with San Francisco Pride. This marks the fourth consecutive year Bospar has been recognized as Large Agency of the Year.
Seeing RealSense
Bospar’s high-impact PR campaign successfully launched RealSense as an independent AI and computer-vision leader, overcoming false rumors of the company’s demise and even correcting ChatGPT’s mistaken assumption that the company no longer existed. By positioning the spinout as a strategic evolution backed by $50 million in Series A funding, Bospar built a compelling narrative around independence, investor confidence and breakthrough stereoscopic imaging for next-gen robotics. Months of preparation, including embargoed briefings with top-tier outlets, a full visual rebrand, executive visibility initiatives and media training enabled a flawless debut during the week following July 4, a notoriously tough summer news cycle. The launch generated 140+ day-one placements, 500+ articles to date, over 2 billion UVMs and standout LinkedIn engagement, surpassing the 90-day follower KPI within hours and the CEO’s post landing in LinkedIn’s “Today’s Top News.”
Queer Joy is Resistance
Bospar partnered with San Francisco Pride during an unparalleled crisis, transforming a $300,000 sponsorship loss and a broader corporate pullback from LGBTQ+ causes into a defining moment of cultural leadership. Leaning into the 2025 theme “Queer Joy is Resistance,” Bospar reframed the narrative from vulnerability to defiant visibility, elevating Executive Director Suzanne Ford as a leading national voice and securing coverage in The New York Times, TIME, ABC7 and more. The campaign delivered record-breaking broadcast and streaming viewership, making SF Pride the most-watched Pride parade in the country and turning a moment of adversity into a national call to reclaim joy, authenticity and community power.
“We’re honored to be recognized across categories that reflect the full spectrum of what modern PR can deliver, from crisis navigation to breakthrough storytelling to agency leadership in the AI era,” said Sparrer. “These wins are proof that when we challenge convention, move fast and stay ‘politely pushy,’ we help our clients seize moments that matter.”
The PRSA Foggies celebrate excellence in public relations, honoring standout campaigns, strategic innovation and industry leadership. Bospar’s four wins demonstrate the agency’s continued commitment to strategic, creative communications that deliver measurable impact.
