SAN FRANCISCO – Nov. 4, 2024 – Bospar, the “politely pushy” PR and marketing agency that empowers tech and healthcare innovators, has added another accolade to its impressive record, earning three platinum MarCom Awards for campaigns on behalf of clients Parametrix, Paul Smith’s College (PSC) and SignalFire, along with a gold award for the agency itself.
“As we approach Bospar’s 10th anniversary and surpass 200 award wins for creativity, innovation and business excellence, we continue to prove wrong those who doubted our work-from-anywhere model,” said Curtis Sparrer, principal and co-founder of Bospar. “We continue to evolve as an agency – helping our clients achieve their business goals, elevating industry partners such as the PRSA San Francisco and improving internal operations. Our latest innovation, Push*E, an AI-driven enhancement, is just one example of our commitment to evolving. We’re grateful to the MarCom Awards for recognizing our efforts, to our clients for inspiring us daily and to our team for making great work happen.”
The winning platinum entries include:
- Beyond the Blue Screen: Parametrix Puts a Price on CloudStrike Crisis: Amid a massive IT outage caused by a CrowdStrike software issue, Bospar helped Parametrix, an insurer specializing in digital supply chain risks, quantify the financial impact of the disruption, becoming central to media coverage. Bospar’s swift response garnered coverage in outlets like Reuters and CNN, with extensive insights from Parametrix executives in interviews with CNBC and CIO.com. The campaign achieved 760 stories in one month, spiking new website users by 283% and increasing news page traffic by 5,700%.
- Paul Smith’s College: Launching the Climate College: Bospar’s campaign for PSC shifted the school’s narrative from struggle to strength, positioning it as “The Climate College.” By emphasizing PSC’s climate education initiatives, economic impact and conservation focus, Bospar secured widespread positive media attention, including features in The Boston Globe, Forbes and The New York Times. The campaign achieved 144 media placements, and helped drive 200 million unique monthly views (UMVs), increase enrollment beyond projections, improve retention to a 20-year high and garner $1.4 million in grants, strengthening PSC’s reputation and rankings. The college earned a #21 ranking in U.S. News and World Report for Regional Colleges North, further enhancing PSC’s appeal and prestige.
- SignalFire: From Seed Stage to Front Page: To elevate SignalFire’s visibility and attract next-generation tech founders, Bospar spotlighted the VC firm’s proprietary AI tool, Beacon, through strategic media placements for the firm’s “AI-vy League” and State of Talent reports. Coverage in top-tier outlets like The Wall Street Journal, Fast Company and TechCrunch positioned Beacon as an essential resource for founders. The campaign led to 268 media placements, boosted SignalFire’s Google ranking to the top result, increased unaided awareness to 14%, drove an 8x surge in web traffic and attracted new talent.
Bospar’s gold-winning entry, The Politely Push*E Agency, chronicles its journey as a fully remote agency since 2015 — a model deemed “prescient” during the pandemic. Bospar’s innovative, remote-first approach has set a new standard in PR, culminating in PRovoke Media naming it the top creative agency “pound for pound.”
The MarCom Awards is an international creative competition recognizing outstanding achievement in marketing and communications. Sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), a 29-year-old organization with thousands of marketing, PR and communication experts, this year’s competition attracted over 6,500 entries from across the U.S., Canada and 52 other countries. The platinum award, given to about 16% of entries, is awarded to the most exceptional work in terms of creativity and impact. The gold award, presented to roughly 21% of entries, recognizes work that exceeds industry standards.
