SAN FRANCISCO — May 23, 2022 — Bospar, the “Politely Pushy®” PR firm that puts tech companies on the map, today announced it has received the Public Relations Society of America (PRSA) 2022 Anvil Award of Excellence for its Unistellar campaign.
PRSA, the nation’s leading professional organization serving the PR and communications community, has recognized the best PR campaigns, as well as outstanding organizational excellence, each year for over 75 years. The Anvil award represents the pinnacle of excellence in PR tactics that demonstrate strategic value and drive critical business outcomes.
“This recognition validates that getting closer to your customer is the only place to be,” said Curtis Sparrer, Bospar principal and co-founder. “Our team took a comprehensive look at the target audiences, aligned specific messages and channels to reach them and timed our initiatives to current events. When that happens, it’s kismet.”
One of the Anvil judges said about Bospar’s entry in the consumer/non-packaged goods category: “Well-designed play of tactics and approaches appealing to both a narrow and wide-ranging audience. Great tie to the Celebrating Women in Space movement and use of the Star Trek actor as a spokesperson. Overall, very creative!”