All-remote tech PR firm celebrates 10-year anniversary, with 80 times greater efficiency than industry giants
Helps unknown startups compete against Microsoft, Verizon and Fortune 500 brands
SAN FRANCISCO – Dec. 11, 2025 – Bospar, the “politely pushy” PR and marketing firm that puts health and tech companies on the map, today announced it received 11 nominations in the 2026 PRWeek U.S. Awards, matching or surpassing recognition earned by global agencies with workforces up to 100 times larger.
With just 80 employees, Bospar secured one nomination for every 7.3 team members. By comparison, Edelman earned one per 587 employees, while Weber Shandwick produced one per 367 to 440. This represents an efficiency advantage of up to 80 times in generating industry-recognized excellence.
“PRWeek’s recognition comes as we close out our 10-year anniversary as an all-remote PR firm,” said Curtis Sparrer, principal and co-founder of Bospar, who received two individual nominations. “Critics said it would be impossible to do superior work remotely. These nominations prove the opposite: When you invest in people instead of buildings, you can outperform legacy brick-and-mortar agencies. Our emerging clients go up against the world’s biggest brands, and we help them win. That’s what being politely pushy delivers.”
David vs. Goliath: Startups Compete with Global Giants
Bospar’s nominated campaigns demonstrate how boutique agencies can elevate lesser-known brands to compete against household names and Fortune 500 companies in:
Technology: RealSense (an Intel spinoff) vs. Microsoft, Verizon and Cloudflare
Financial communications: SignalFire vs. Citi, E.l.f. Beauty and Lineage Logistics
Corporate branding: Smarty vs. Citi and major enterprise brands
Nonprofit/community relations: San Francisco Pride vs. Planned Parenthood, Sandy Hook Promise and McDonald’s USA
The “Seeing RealSense” campaign alone earned four nominations: Best in Technology, Best in B2B, Best in Corporate Branding and Best in a Crisis. This spotlights how Bospar helped an unknown B2B tech company achieve award-competitive recognition alongside global tech leaders.
“When your client is RealSense and you’re competing against campaigns for Microsoft and Verizon, you can’t out-spend them,” Sparrer explained. “We were among the first to understand the importance of Generative Engine Optimization (GEO) as a PR mandatory and build a tool, Audit*E, which delivers compelling business results. In this case, we convinced ChatGPT and the other AI engines that RealSense wasn’t dead, but very much alive.”
Nomination Breakdown
Bospar received recognition across three major categories:
Campaign Excellence (8 nominations across 3 campaigns):
- Seeing RealSense (RealSense): Best in Technology, Best in B2B, Best in Corporate Branding, Best in a Crisis
- The Billion-Dollar Signal (SignalFire): Best in B2B, Best in Financial Communications
- SF Pride: Queer Joy Is Resistance (SF Pride): Best in Community Relations, Best in Multicultural Marketing, Best in a Crisis, Best in Nonprofit
- The Smart Response: How Smarty Owned the Tariff Moment (Smarty): Best in Corporate Branding
AI Innovation (1 nomination):
- Audit*E: Stayin’ Alive with GEO: Best AI Platform
Individual Recognition (2 nominations for Curtis Sparrer):
- Outstanding Agency Professional
- DEI Champion
Agency Categories (2 nominations):
- Outstanding Technology Agency
- Outstanding Small Agency
The Efficiency Advantage
Bospar’s nomination-to-employee ratio demonstrates it generates award-worthy work up to 100 times more efficiently per employee than the industry’s largest firms:
- Bospar: 11 nominations / 80 employees = 1 per 7.3
- Edelman: ~10 /5,870 = 1 per 587
- Weber Shandwick: ~12/4,400 = 1 per 367
- Ogilvy: ~20 /10,000+ = 1 per 500+
From a revenue efficiency standpoint, the disparity is just as sharp: Edelman generates about one nomination per $100 million in revenue, while Bospar achieves approximately one per $1.2 million, an 83 times cost- efficiency advantage.
Advancing an AI-First Future
Bospar’s Best AI Platform nomination for its Audit*E tool validates the agency’s transformation into an AI-specialized firm.
Audit*E was born from the agency’s breakthrough work correcting RealSense’s misrepresentation across AI engines like ChatGPT and Perplexity. The tool now helps brands understand and improve their representation in AI-powered search results.
“We didn’t just talk about GEO. We built a tool that proves whether it’s working,” Sparrer said. “That nomination puts us in competition with established platforms like Muck Rack, which tells you everything about how seriously the industry is taking our AI expertise.”
About the Awards
The PRWeek U.S. Awards recognize the best campaigns, agencies and professionals in the public relations industry. Winners will be announced at the awards ceremony on March 12, 2026, at Cipriani Wall Street in New York City. The shortlist was announced on December 11, 2025, with nominees evaluated on creativity, execution and measurable business results.
