Formally known as The Robotics Show, Automate has evolved into North America’s leading showcase for innovative automation technologies that help B2B audiences, and their downstream B2C customers, drive efficiency, creativity and transformation.
Automate 2025 is fast approaching, taking place on May 12–15, 2025 at Huntington Place in Detroit, where over 800 exhibitors and more than 40,000 attendees are expected. This year’s event promises to break records, spotlighting the very best in science, technology, engineering, and math. Whether you’re a startup in AI, a Fortune 500 manufacturer or a higher education leader, the show offers strategic opportunities for business networking, social media visibility and career advancement.
Navigating the sea of opportunities
Each year Automate offers a variety of events, from awards ceremonies to exhibitor opportunities. This year, the conference includes signature events such as the Global Trade Reception, the Latin America Business Event, the Empowerment Forum, the Automate Networking Party and the Joseph F. Engelberger Robotics Awards, a prestigious honor where the winner receives a $5,000 honorarium for contributions to application, education and leadership in robotics.
Securing a spot at these events can feel overwhelming, especially when trying to determine which opportunity best aligns with your goals. Fortunately, there are a few key tips to help guide you through the decision-making process. Tip number one: Identify the primary goal you want to achieve by attending Automate or participating in its affiliated events. Are you launching a new product or service? Or is your focus on raising awareness about your brand within the industry?
Once your objective is clear, the next step is to evaluate which event aligns best with that goal and your target audience. Would exhibiting help you reach your objective or would investing in an event like the Global Trade Reception provide greater long-term value?
How to network like a pro
Automate 2024 saw a 40% increase in attendance compared to the previous year, drawing 42,895 registered attendees, with representation from 90+ industries, 1,138 conference participants and 1,348 student and educator attendees. Automate 2025 is projected to surpass those numbers, setting new records for engagement and attendance.
Identifying the right people to connect with is key to achieving your goals at Automate but understanding what they’re looking for is just as important. Many events attract dedicated media groups, including podcasts and editorial teams from top outlets. Connecting with a journalist who specializes in robotics, rather than a broader tech beat, might be the ideal way to share your product, research or company story.
Beyond the media, sponsors and fellow exhibitors may represent valuable collaboration opportunities. Being open, approachable and authentic can go a long way, but partnering with a team like Bospar, with deep expertise in live events as well as robotics, AI, startups and engineering, can help open doors and elevate your message.
Making waves no matter what with public relations
Bospar has developed proven strategies to cut through the noise of major industry events. One of these methods is by conducting primary research that can deliver new insights to journalists and audiences. Giving journalists a new perspective or hook through data can draw in readers and news goers with a storyline that can be almost irresistible. This data can be used in multiple ways like bylines, press releases, the creation of interview opportunities and digital platforms including social media and podcasts.
In addition to survey creation and promotion, Bospar supports your broader PR goals through strategic media outreach, securing earned coverage and navigating sponsorships for on-site podcasts, video features and live event activations.
From Jeff Burnstein, President of A3, to hundreds of industry leaders, Automate 2025 is where conversations about the future of automation happen. Let Bospar help make sure your voice is part of that conversation.
To learn more about how Bospar’s public relations specialists can help you create a strategic communication process that builds value and radiance within the technological industry, contact Bospar at results@bospar.com. Bospar was recognized as a winner or finalist for over 70 awards in 2024, more than 60 in 2023, and is currently a finalist for the 2025 Campaign US Agency of the Year. Join us and let our award-winning team advance your position and amplify your thoughts and achievements in robotics and more.
