My voice is gay. There’s really no getting around it.
It has a way of announcing me before I’ve said anything meaningful at all. I can’t hide, soften or disguise it. Over the years, I realized that if people already know exactly who I am the moment I open my mouth, I might as well live and lead the same way: honestly and without apology.
That approach has shaped Bospar culture.
Recently, I was interviewed about our PR agency. The interviewer noted that despite all the challenges businesses and our firm faced in 2025, Bospar was firing on all cylinders:
- Revenue up
- Headcount up
- Clients up
- Success in important new sectors such as healthcare and pharma
- New business rolling in
Not bad for a year when the industry was supposedly under siege from consolidation, economic uncertainty and the AI revolution.
So how does that happen?
Politely Pushy Is a Media Relations and Agency Leadership Strategy
At Bospar, we have an ethos: politely pushy.
We push for media coverage, of course. But we also push on everything else: new business, new technologies, new categories, new ideas about what communications can accomplish.
That mindset has opened unexpected doors.
Take healthcare and fertility. We didn’t initially set out to become a major player there. Our roots were in technology. But companies kept approaching us because they liked the narrative storytelling we built for tech brands. They wanted that same energy applied to their work, particularly companies using advanced technology to solve deeply human problems like fertility.
That’s when it clicked: The playbook we developed for innovative tech companies works remarkably well for industries reinventing themselves through science and data.
The AI Era Changes PR and Communications Strategy. But It Also Reinforces It.
Another reason we’ve been able to grow is that we were early to understand and act on AI.
We started building tools early, including Push*E, an innovative tool that provides tailored, instant answers to urgent questions about PR and marketing, and Audit*E, a groundbreaking tool that helps companies analyze their competitive positioning across AI platforms.
Bospar launched Audit*E after discovering AI tools like ChatGPT were telling people that our client RealSense, an Intel spinoff, no longer existed. We knew AI trains on the internet and is often informed by earned media, which is often based on successful PR campaigns.
So, we used our technology and PR expertise to secure coverage and fix the problem.
A Remote Agency Without Silos
Another advantage we have is structural.
Bospar has always been remote-first. That means we don’t just lack physical walls, we lack the organizational walls that often separate disciplines inside agencies.
When a challenge arises, our healthcare and pharma experts, media strategists and writers with years of experience working with tech clients, analyst relations and social media specialists can collaborate almost instantly. Problems move quickly to solutions. Ideas move across disciplines.
The result is a culture that’s fast, flexible and unusually comfortable with experimentation.
Values Aren’t a Marketing Strategy
Running an agency also means deciding what you stand for.
For us, that includes supporting causes that matter to the people who work here and the communities we serve. We’ve supported San Francisco Pride for years. We’ve spoken up on issues affecting healthcare and reproductive rights. We’ve tried to show that communications firms don’t have to be neutral observers when fundamental human issues are at stake.
Sometimes that creates risk. But leadership without values is just management.
Rip Up the Rundown
Before PR, I worked as a television news producer. In that job, you learn a phrase quickly: rip up the rundown.
The rundown is the schedule for the entire broadcast. When breaking news hits, you tear it up and rebuild the show in real time. You might do that several times in one day.
That taught me resilience. Rather than fearing chaos, I learned to operate inside it.
What Comes Next
Looking ahead, Bospar will continue investing in AI-driven communications tools, expanding our work in healthcare and beyond, and supporting the communities that shaped our identity.
But the bigger goal is simpler: To show that even a small agency can have a real impact.
If my gay voice has to say that loudly to make sure people hear it, that’s just fine with me.
