SAN FRANCISCO — March 27, 2026 — Bospar, the “politely pushy” tech PR and marketing firm, today announced it has been nominated in eight categories for PRovoke Media’s 2026 North American SABRE Awards. The PR firm’s campaigns were recognized for their superior achievement in branding reputation and engagement.
Selected from more than 2,000 entries and judged by senior leaders across agencies and global brands, the SABRE Awards shortlist reflects the campaigns that reshaped the conversation and achieved measurable business impact. Bospar’s nominations span multiple categories, such as crisis and issues management, capital markets communications and business-to-business marketing, proving its ability to deliver results during high-stakes moments. The PR firm will compete against industry giants, such as Expedia, eBay and United Airlines, as well as agencies many times its size.
SABRE Awards judges are drawn from the most senior ranks of the PR industry, giving the third-party endorsement that results from an exhaustive peer-review judging process real credibility and speaking volumes about the standard of winning work.
Bospar was shortlisted for:
- PR Agency Employee Program: Bospar: From Surviving to Thriving — Bospar
- PR Agency Citizenship: Bospar: From Surviving to Thriving — Bospar
- Transportation & Logistics: Seeing RealSense — RealSense with Bospar
- E-Commerce: How Smarty Owned the Tariff Moment — Smarty with Bospar
- Business-to-Business Marketing: From Ghost to Guide: SHL’s Resurrection — SHL with Bospar
- Capital Markets Communications: The Billion Dollar Signal — SignalFire with Bospar
- Crisis & Issues Management: SF Pride: Queer Joy Is Resistance — SF Pride with Bospar
- Product Media Relations (Trade Media): How Betterworks Reclaimed Performance Management — Betterworks with Bospar
“Our campaigns are up against some of the biggest names, and that’s the point,” said Curtis Sparrer, principal at Bospar. “Impact beats size in modern PR. A well-executed idea can compete with even the largest budgets.”
The 2026 North American SABRE Awards winners will be announced at a ceremony on May 5 at Cipriani 42nd Street in New York City.
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