SAN FRANCISCO – Jan. 9, 2026 – Bospar, the “politely pushy” PR and marketing firm known for putting tech companies on the map, has earned a dozen honors at the 2026 PRovoke Media Innovation SABRE Awards North America, including four wins for Best Campaign. In total, Bospar received five Innovation SABRE Awards and seven Certificates of Excellence, recognizing standout work for clients including Betterworks, RealSense, San Francisco Pride, SHL, SignalFire and Smarty, as well as the agency’s own brand initiatives.
The wins span multiple high-impact categories, including broadcast media, real-time engagement, data-driven campaigns, start-up and emerging market marketing, and diversity, equity and inclusion, demonstrating Bospar’s ability to deliver results across industries during a period of profound change in communications.
“This recognition from PRovoke reflects the real business outcomes our PR delivers for clients,” said Curtis Sparrer, principal at Bospar. “Only two agencies outperformed Bospar in the SABRE Innovation Awards, and they’re 25 to 75 times our size. Put that in perspective: 12.5% of our entire team earned SABREs, compared with just 0.6% at the industry giants. That’s a 2,000% difference. When companies hire massive agencies, they’re buying a lottery ticket and hoping to land the A-team. When they hire Bospar, the A-team is the only team they get.”
Innovation SABRE Award Wins
- Broadcast Media: How Smarty Owned the Tariff Moment — Smarty with Bospar
- Real-time Engagement: Crisis and Issues: SF Pride: Queer Joy Is Resistance — SF Pride with Bospar
- Data-Driven Campaign: The Billion Dollar Signal — SignalFire with Bospar
- Start-Up/Emerging Market Campaign: How Betterworks Reclaimed Performance Management — Betterworks with Bospar
- Diversity, Equity & Inclusion Initiative: Bospar: From Surviving to Thriving — Bospar
Certificates of Excellence
- Digital Publishing: Seeing RealSense — RealSense with Bospar
- Purpose and Impact Partnerships: SF Pride: Queer Joy Is Resistance — SF Pride with Bospar
- Best Artificial Intelligence Product/Service: Audit*E Winning the AI Visibility Game — Bospar
- Data-Driven Campaign: From Ghost to Guide: SHL’s Resurrection — SHL with Bospar
- Social Impact Agency of the Year: Bospar: From Surviving to Thriving — Bospar
- Creative Leader of the Year: 10 Years of Being Politely Pushy — Bospar
- Innovator of the Year: Agency: 10 Years of Being Politely Pushy — Bospar
The 2026 Innovation SABRE Awards North America winners will be awarded during the IN2 SABRE presentation on the evening of February 26 at Well& by Durst One Five One in NYC.
The complete list of winners is available here.
