Public Relations Power Enables Agentic AI Company, Event to Break Through the Noise
Druid AI is an enterprise agentic artificial intelligence platform company that enables businesses to build and deploy customized AI agents without coding expertise.
Under new CEO Joseph Kim, the B2B company serves 2.5 million users and has more than 10,000 AI agents deployed across such sectors as education, financial services and healthcare.
Challenge
Understanding that PR services could empower it to establish credibility in the increasingly competitive enterprise AI market, the client was seeking a public relations agency’s help to publicize several upcoming announcements, including news of its new CEO, its Series C funding round, its Symbiosis 4 event as well as a new product launch.
Strategy
Our PR professionals created a media relations strategy that centered on elevating the client’s Symbiosis 4 into a must-cover industry event. Bospar’s public relations experts identified winning media strategies to implement into a PR campaign to increase brand awareness, maintain a positive public image for this client and help meet its business goals. We curated a media contact list to reach the desired target audiences and conducted journalist outreach.
We also secured Alexander Puutio as the event’s keynote speaker. Our media outreach pros knew the Forbes contributor and Harvard Professor would instantly add gravitas and media appeal to the event. Bospar’s public relations and marketing experts also secured a pre-briefing with the Forbes contributor and cultivated a media relationship with Newsweek reporter Aman Kidwai, who our media relations experts primed for exclusive, in-depth coverage of the event and the client’s technology.
Our PR pitch experts also crafted compelling storylines around enterprise AI adoption challenges, particularly in regulated industries like banking, making the client’s solutions newsworthy beyond typical tech coverage. Additionally, we successfully leveraged the new CEO’s debut to create a compelling narrative about the company’s evolution and growth.
Campaign Results
This successful public relations campaign transformed what could have been just another tech conference into a media moment that established the client as a serious player in enterprise AI.
Our team secured three comprehensive Newsweek feature articles that positioned our public relations client alongside its major enterprise customers, such as Middlesex Savings Bank.Additionally, Bospar’s public relations and marketing professionals secured inclusion in the media outlet‘s AI Impact newsletter, extending the coverage impact beyond the initial articles.
The Newsweek coverage included:
The secured media coverage emphasized real-world implementation challenges and solutions, moving beyond typical product announcements to establish the client’s thought leadership.
This built on the coverage the public relations team had previously attained for the client:
“In the short time we’ve been working together, the team at Bospar has quickly and efficiently gotten up to speed, developed a strong understanding of our goals and jumped in with thoughtful strategies to help move us forward. They’ve been thorough, organized and consistently at the top of their game—everything you could ask for in an agency partner. We see only exciting things ahead and look forward to continuing to rely on their expertise as we work together to achieve our goals!”
— Kristin Hunter, VP of Marketing, North America at Druid AI
