Five Star Bank

The banking industry sees frequent openings and expansions. To make a media splash, our PR experts knew we would have to elevate this story as more than just another branch opening.

Our strategic public relations campaign reframed the conversation entirely. Instead of pitching the bank’s expansion as a corporate milestone, we positioned the bank’s arrival as evidence of Walnut Creek’s strong economic trajectory.

Understanding that media like data-driven narratives, the public relations team at Bospar leveraged data to back up this story. For example, in our media outreach, we highlighted that Walnut Creek was experiencing a 21% increase in business licenses. This statistic transformed our pitch into one about economic confidence — a story that local journalists wanted to tell.

This PR approach also served to convince major Bay Area outlets that this wasn’t a “bank story” at all, but a community story — one that reflected the city’s surging economic growth, attractiveness to leading financial institutions and emergence as a hub of business vitality.

Here are more specifics on what the public relations plan did and why it worked:

1. We pitched local news not on the client, but on the city’s success.
2. We positioned the client as a proof point of Walnut Creek’s economic momentum.
3. We secured local economic data showing double-digit business growth.
4. We pitched respected journalist and Walnut Creek advocate Roberta Gonzales of KTVU.
5. Roberta championed the story to her team, securing buy-in from newsroom leadership.
6. When the news desk assigned the story to a general assignment reporter at the media outlet, we coordinated in real-time — ensuring the mayor and spokespeople were on-site when the reporter arrived.
7. We even provided exclusive ribbon-cutting footage, reinforcing our value as proactive media partners.

This strategic orchestration of our PR campaign — built on relationships, timing and insight — turned a routine press moment into a major Bay Area news feature.