Bospar’s AI Philosophy
Our AI philosophy is simple.
We deliver the best results for our clients.
Our research demonstrates that executives are consulting ChatGPT, Claude, and other AI engines to make decisions.
Sometimes they select the very first results they get.
However, the AI didn’t make that decision on its own.
No, what influences those robotic decisions is an algorithm that overwhelmingly favors earned media.
That’s what Bospar excels at.
In fact, due to our strength in media relations, journalists are revealing to us the worst of this new AI-generated content arms race.

It’s an avalanche of robotic prose with telltale signs such as:
- Wordy, syncophantic pitches that start with: “I read your story about XXXX and thought you would be interested in my client…”
- Needless formatting of enumerated lists with bold synopsis at the very start, which no human being has the patience or discipline to conjure
- Complicated, multi-clausal sentences
- Wordiness
- Liberal use of the em-dash, which is a dash the length of the capital letter “M”
Those pitches and press releases are usually ignored. Or mocked. So, to deliver the best results for clients, we need to eschew what’s obviously written by robots.
That doesn’t mean we won’t use AI to improve our speed and performance, such as:
- Analysis
- Iteration
- Note-taking
- Research
But when it comes to media relations, we’re going to rely on our flawed human brains.
Because those generate the best results.
