Recognition spotlights Bospar’s innovative approach to generating earned media
SAN FRANCISCO – Sept. 29, 2025 – Bospar, the “politely pushy” PR and marketing firm that puts health and tech companies on the map, today announced it has won PR Daily’s Media Relations Award in the finance/Fintech category for its campaign, “Beyond the Blue Screen: Parametrix Puts a Price on CloudStrike Crisis.” The award was presented on September 26 at the Yale Club in New York City.
PR Daily’s Media Relations Awards honor the boldest and most effective campaigns, teams and professionals shaping the future of communications. Winners are recognized for their creativity, strategic execution and results in forging strong journalist relationships and breaking through a crowded media landscape.
“We’ve always believed that earned media is the heartbeat of effective communications, and in an era where AI engines shape how people search and learn, we’ve learned earned media is more important than ever,” said Curtis Sparrer, principal of Bospar. “With innovations like our recently launched Audit*E, demonstrating our leadership in Generative Engine Optimization (GEO), we’re proving that media relations isn’t just about headlines, it’s about building credibility that AI recognizes and amplifies.”
The award-winning Parametrix campaign exemplifies Bospar’s agility and strategic insight. Amid a massive IT outage caused by a CrowdStrike software issue, Bospar helped Parametrix, an insurer specializing in digital supply chain risks, quantify the financial impact of the disruption, becoming central to global media coverage. Through rapid-response newsjacking and proactive outreach, Bospar secured extensive coverage in outlets such as Reuters and CNN, with Parametrix executives featured in in-depth interviews on CNBC and CIO.com.
The results were decisive: the campaign generated 760 stories in one month, spurred a 283% increase in new website users and boosted news page traffic by 5,700%.
“This honor highlights how creativity and innovation in media relations drive not just awareness, but real business results,” Sparrer added. “As the media landscape continues to evolve, Bospar remains committed to helping clients stay visible, relevant and trusted, whether in the newsroom, on search engines or on the next wave of AI-driven platforms.”
