Public Relations Agency Transforms a Developer Summit into a Media Event
Esri is the global market leader in geographic information system (GIS) software, location intelligence and mapping. Business and government leaders around the world apply the company’s technology to understand and address important challenges such as climate change, public health, social equipment and supply chain resilience.
Challenge
The company wanted a public relations agency partner to make its international user conference, which attracts 15,000 to San Diego, a media outlets sensation for all of its core audiences.
It called on Bospar to realize the dream to capture media coverage
Strategy
Bospar’s public relations team got to work building excitement for the approaching event by creating a PR strategy and press statement that ensured a regular cadence of news by:
1. Revealing the keynote speakers
2. Teasing the new technology the event would showcase
3. Sharing its message of corporate responsibility
4. Highlighting the event’s local business impact among various media channels
5. Elevating the company’s awards program
PR also created an on-site newsroom staffed with 10 PR staffers in charge of distributing 14 press releases, securing video inclusions and orchestrating social media activations.
The client was thrilled with the resulting reporter interviews and stories – exclaiming that the user conference was one of the best media events it had ever experienced.
Top media coverage stemming from the PR strategy, media outreach and follow up included:
1. A Bloomberg story by journalist Trish Regan
2. A CNET article
3. A Forbes article by reporter Heather Clancy
4. An Information Week writeup by David F. Carr
5. A San Diego Union Tribune news story
6. A TechCrunch piece
7. A VentureBeat report by writer Richard Byrne Reilly
Additionally, our strategic public relations landed the client stories in key GIS media.
About the author
Aran Richardson has 30 years of content creation experience in public relations and marketing communications. He also worked in corporate communications in multiple verticals. Aran’s industry experience includes AI, IoT, cybersecurity, machine learning, healthcare technology, fintech, storage, banking, lending, agriculture, consumer products, gaming, sports and various others.
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