GEO and AEO
AI is transforming how people discover information, businesses, and products online.
Increasingly, B2B and B2C buyers are asking AI tools like ChatGPT, Claude, Gemini, and Perplexity questions like:
- “Who should I bank with?”
- “What is the best endpoint detection and response tool for my business?”
If your company doesn’t appear in the AI-driven results, a growing portion of your audience may never find you.
Bospar specializes in strategies designed to ensure your brand surfaces in AI responses. Our GEO and AEO approach combines advanced PR, content strategy and technical expertise to position your company as an authoritative, AI-preferred source.
What are GEO and AEO?
Generative Engine Optimization (GEO), sometimes called AIO or SEO for AI, is the practice of optimizing your digital presence so that LLMs and generative AI platforms include your business in their responses.
Answer Engine Optimization (AEO) focuses on optimizing content to appear in AI-generated answers that appear in search engines, such as Google’s AI Overviews.
Bospar offers fully integrated GEO and AEO strategies to clients. Our approach includes:
- Earned media, thought leadership, newsjacking, and expert quotes to build credibility via high-authority, top-tier media outlets
- AI-friendly content such as FAQs, how-to guides, white papers, and case studies
- Technical optimization, including structured content, schema markup, clear headers, and authoritative entity profiles
- Proprietary AI auditing tools and reporting to measure and improve your visibility across AI platforms
Bospar’s GEO and AEO experts go beyond traditional SEO to ensure your company shows up where AI is sourcing its answers.
Why Traditional SEO Alone Isn’t Enough
Today’s digital landscape is shifting. Google or Bing are no longer the primary search engines; increasingly, users seek AI platforms for answers. Search engines now prioritize AI answers over traditional indexed links, and AI models curate actionable, trustworthy content, not just backlinks and keywords.
That’s why Bospar combines advanced PR with SEO, GEO and AEO-focused strategies to make your brand discoverable in the new AI ecosystem:
Google’s AI Overviews prioritizes credible, structured content
According to MuckRack, 95% of AI citations come from non-paid media
Axios finds ChatGPT prefers journalistic sources; Claude leans toward technical/government content
Google’s AI Overviews prioritizes credible, structured content
Bospar’s GEO & AEO Approach
We help clients build, optimize, and protect their AI visibility with a three-part approach:
1. Establish Trust & Authority
- Secure earned media in high-authority outlets like Reuters, Axios, and the Financial Times
- Position executives as thought leaders with contributed articles and expert commentary (quotes) in Forbes, VentureBeat, and other valuable outlets
- Ensure accurate, consistent information on your organization exists across other trusted sources such as Wikipedia, Reddit, YouTube, and social platforms
2. Create AI-Friendly Content
- Develop structured, answer-oriented content: FAQs, how-to guides, case studies, and glossaries
- Include expert quotes, citations, and real-world success stories with metrics to increase AI credibility
- Publish proprietary research, data reports, and white papers that LLMs can easily source and reference
3. Audit and Optimize Across Engines
- Monitor how your brand appears in ChatGPT, Claude, Gemini, Perplexity, and other AI engines.
- Adjust SEO and AEO strategies based on which engines cite news, technical docs, or social sources.
- Use AI audit tools to continuously track and measure progress to discover new visibility opportunities.
Generative answer engines are the future of digital discovery. Brands that adapt now will lead tomorrow.
Partner with Bospar for AI Visibility
We don’t just advise; we measure and execute. Our AI visibility audits identify where you show up and how AI platforms perceive your authority. Every initiative we launch is filtered through an SEO, GEO and AEO lens to heighten AI discoverability from day one.
Generative answer engines are the future of digital discovery. Brands that adapt now will lead tomorrow.
