Our Team

Chris has logged 30+ years of success in leading PR for several hundred of the best known consumer and technology brands in the world. She spent the first third of her career working with packaged goods giants like Procter & Gamble, Oscar Mayer, Kraft, Johnson & Johnson, Mattel and Levi Strauss, in senior management positions at Edelman and Burson-Marsteller, before starting her own firm in the mid-90s. Her personal trademark has been to bring global brand sophistication and ultimate consumer pull-through to B2B and B2C clients alike. Chris has special branding expertise – creating memorable campaigns ranging from Cisco’s “The Human Network” to Dolby’s “The Sound of History.” She personally leads strategy, branding, core messaging and regular quality review sessions for every Bospar client. Her clients have received more than 300 awards and special industry acknowledgements for outstanding marketing and PR. Chris has won multiple Silver Anvils – “the Oscar of PR” – and has served as a judge for Silver Anvils and other agency awards. She served on the Executive Committee of the Counselors Academy of the Public Relations Society of America where she spearheaded the organization’s first re-branding initiative. She holds a BA from The University of Pennsylvania in Philadelphia. Chris’ favorite mantra: “Only when you learn how to see the invisible, can you do the impossible.”

Curtis Sparrer is a principal and co-founder of Bospar PR. He has represented brands like PayPal, Tetris and the alien hunters of the SETI Institute. His best-selling book Game Face: Becoming a PR Detective, launched at No. 1 on Amazon. He has written for Adweek, Entrepreneur, Fast Company, Forbes, the Dallas Morning News, and PRWeek. He is the president of the San Francisco Press Club, a NorCal board member of the Society of Professional Journalists, a member of the Arthur W. Page Society, and a lifetime member of NLGJA: The Association of the LGBTQ+ Journalists. Business Insider has twice listed him as one of the Top Fifty in Tech PR. PRovoke named him to their Innovator 25 list twice. PRWeek named him its most Purposeful Agency Pro.

Tom Carpenter has more than 20 years of business, marketing and technology PR experience, having led programs for high profile global technology-enabled companies including NXP Semiconductors, MDLIVE, Univa, Teleperformance, Apigee, InsightsOne, TeamViewer, Kaazing, Five9, Qumu, Rimage, Coupa, ON24, Cardlytics, ARC Document Solutions, Riverwood Solutions, Goo Technologies and more – many of which have been covered in PRWeek as examples of “the best of PR.” Tom has also designed and led individual campaigns for Monitis, Mozilla and Rovio with measurable business results. Prior to coming on board as a Principal at Bospar, Tom served as Vice President of the Technology Practice at Grayling where he specialized in public relations, client counsel, company messaging and product positioning, content development for business and consumer brands, campaign management, analyst relations, spokesperson training and corporate counsel and has led several companies through the acquisition process. Special areas of interest include topics ranging from The Internet of Things and Big Data to Consumer Products, and Tom’s work has appeared in a broad range of Consumer and B2B media from The Tonight Show to publications like Bloomberg Businessweek and Fast Company. Tom has also worked with executives at the international law firm of Skadden, Arps, Slate, Meagher & Flom, LLP, as well as led business development and regional oversight for educational and medical programs at Kaplan Test Prep & Admissions. Tom’s favorite mantra: “If we want better results, we have to make better choices.”

Tricia Heinrich has held leadership positions in both agency and corporate environments, having served as an SVP at Weber Shandwick Worldwide, where her clients included Microsoft and HP, and in senior communications roles at Texas Instruments, Genesys and ON24. A B2B content management specialist, her work includes executive bylined articles in the Huffington Post and The Economist and an award-winning “For Dummies” series of guidebooks. Some of Tricia’s most memorable campaigns have involved celebrity spokespeople, including Bill Rancic, current reality TV star and the first “The Apprentice” winner; MC Hammer, rap star and social media pioneer; and San Francisco Giants pitcher Brian “Fear the Beard” Wilson. Her work has resulted in significant coverage in top-tier media, including the Wall Street Journal, CNN, the BBC, Fast Company, Wired and USA Today. Also an experienced analyst relations specialist, Tricia has helped guide outreach efforts that have led to numerous research reports, endorsements and awards, including a Forrester Research WAVE report win. She holds a BA in journalism and an MBA in marketing. Tricia’s favorite mantra: “Strive for perfection. Settle for excellence.”