Why PR is a CMO's best friend

Wise CMOs consider PR their No. 1 marketing partner and use it to make every other part of their integrated approach more effective. (Click the image below or here to view the ebook.)

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About the author

Tom Carpenter is a principal of Bospar PR. He has represented brands like Coupa, NXP Semiconductors, Varo Money, Collibra, Allocadia, and Supplyframe. Tom’s work has appeared in a broad range of consumer and B2B media, including publications like Bloomberg Businessweek and Fast Company. He specializes in crisis communications and leads the Bospar SEO link building practice.


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