Why PR is a CMO’s best friend
June 26, 2019
Wise CMOs consider PR their No. 1 marketing partner and use it to make every other part of their integrated approach more effective. (Click the image below or here to view the ebook.)
About the author
Tom Carpenter is a principal of Bospar PR. He has represented brands like Coupa, NXP Semiconductors, Varo Money, Collibra, Allocadia, and Supplyframe. Tom’s work has appeared in a broad range of consumer and B2B media, including publications like Bloomberg Businessweek and Fast Company. He specializes in crisis communications and leads the Bospar SEO link building practice.