Category tech-pr

New to Tech PR? Here’s Where to Start

Hi. I’m Gaby, and I’m a full-fledged technology buff. I haven’t always been. My undergraduate degrees were in English literature and art history. In graduate school, I took classes on sports journalism and public relations for nonprofits. I never played…

CEO Misconceptions About Public Relations

“I am not feeling the love!” is a common exclamation in public relations (PR). This utterance is bidirectional. CEOs say it to PR advisors when they don’t get the favorable coverage anticipated for their companies and/or themselves as the result…

Learning About PR All Over Again by Promoting My Own Company

The notion of “physician, heal thyself” goes all the way back to the Bible, and the proverb about the shoemaker’s children having no shoes dates back to 1546. But what could these old references possibly have to do with PR in…

How AI Will Impact PR

This article first appeared in PRNewser. Artificial intelligence: it’s everywhere. In our movies, in our homes. It’s running our thermostats and our online radio stations—not to mention thousands of different business applications we use every day without realizing it. In…

One Launch Is Not Enough

First appeared in the December 2016 print edition of O’Dwyer’s. There are many circumstances—tequila shots, bright eyeshadow and orange shag carpet come to mind—in which less is more. In PR, however, more is always just more. Back in September we…