Category tech-pr

PR Superstar and Insurtech Enthusiast Grant Zehnder Selected as June’s B.O.M.B.

Congratulations to Bospar’s Senior Account Executive Grant Zehnder, voted by his peers as June’s “Bospartan of the Month, Baby" (B.O.M.B.). Grant is an optimist who strives to keep a positive outlook and make an impact on others – and if…

Live From Cannes: Marketing Is All Tech Now, but Tech Desperately Needs Marketing

One thing that strikes me here at the Cannes Lions 2022 festival is how many panels talked about how there are fewer and fewer actual "CMOs" now and way more chief commercial, growth or revenue officers. Even those roles that…

How to Keep Momentum Going Post-IPO

Kicking off an initial public offering (IPO) can feel a bit like getting ready for a New Year’s Eve party, with lots of pre-IPO planning and suspense. Then, execution becomes a matter of waiting for the clock to strike midnight,…

Why Understanding Your Client Offerings Is Crucial in Tech PR

Tech PR can be tough. If you don’t come from a background in tech, even the best PR pros can find it difficult to wrap their minds around some of the super-high-tech products our clients offer. This is why I’m…

Why We Love Being an Independent Agency

In September of 2021, shortly after Texas rolled out a regressive, draconian abortion ban, we issued a public statement: Bospar would pay for employees currently living in Texas to relocate to states that respect women’s rights and prioritize reproductive health.…