Category tech-pr

Where Are Tech and PR Headed in 2022?

With December upon us, ‘tis the season of closure and new beginnings, of retrospection and forward-thinking in what increasingly feels like a furiously unpredictable world. But the inclination to face chaos and predict anyway has proven to be oh-so human.…

Good PR Has a Need for Speed and Collaboration

Journalism and tech have changed a lot since I started reporting on networking, hardware and software more than three decades ago. The evolutions in both fields have led to an even greater need for speed as well as a requirement…

New to Tech PR? Here’s Where to Start

Hi. I’m Gaby, and I’m a full-fledged technology buff. I haven’t always been. My undergraduate degrees were in English literature and art history. In graduate school, I took classes on sports journalism and public relations for nonprofits. I never played…

CEO Misconceptions About Public Relations

“I am not feeling the love!” is a common exclamation in public relations (PR). This utterance is bidirectional. CEOs say it to PR advisors when they don’t get the favorable coverage anticipated for their companies and/or themselves as the result…

Learning About PR All Over Again by Promoting My Own Company

The notion of “physician, heal thyself” goes all the way back to the Bible, and the proverb about the shoemaker’s children having no shoes dates back to 1546. But what could these old references possibly have to do with PR in…