Category pr-insights

The Foundational Cs of PR

We recently invited the great Robin Beaman, founder and president of Beaman, Inc., to speak at a Bospar all-hands meeting. She had some interesting things to say about the art of saying “no” without saying no, which you can read…

Bospar Pro Tips: PR Insights From the Client Side

From shaping corporate strategy to maintaining career balance and diversity, there are a number of benefits that experience on the client side brings to public relations professionals. Following are some key perspectives from our team – including my own –…

So No One Told You 2020 Was Gonna Be This Way: It’s Time to Pivot Your PR Plan

A lot has changed since January of 2020. I’d even venture to say that life has changed more in the past 12 months than it has in the 35 years that I’ve been alive. Sure, that’s dramatic. And maybe it’s…

Good PR Has a Need for Speed and Collaboration

Journalism and tech have changed a lot since I started reporting on networking, hardware and software more than three decades ago. The evolutions in both fields have led to an even greater need for speed as well as a requirement…

How Shopping For A PR Firm Is Like Shopping For A Pair Of New Shoes

One of the most important aspects of any successful business is getting in front of the right audience. You can’t sell a product if no one knows who you are. However, spending hours trying to figure out how to push…