Category pr-insights

Looking for Big Wins? Consider a “Risky” PR Partner

I didn’t think of myself as a risk-taker in my youth. However, as an adult, I find myself much more open to taking calculated risks. From a professional perspective, my years of experience in PR have brought about a special…

How to Keep Momentum Going Post-IPO

Kicking off an initial public offering (IPO) can feel a bit like getting ready for a New Year’s Eve party, with lots of pre-IPO planning and suspense. Then, execution becomes a matter of waiting for the clock to strike midnight,…

Bospar B.O.M.B.—What’s That, You Ask? Let April’s ‘Da Bomb’ Nina Poulaki Tell You

Congratulations to Bospar's Assistant Account Executive Nina Poulaki, voted by her peers as April's “Bospartan of the Month, Baby" (B.O.M.B.). Our Greek tech PR goddess tells us in her own words what it takes to achieve B.O.M.B. status at Bospar.…

Why Understanding Your Client Offerings Is Crucial in Tech PR

Tech PR can be tough. If you don’t come from a background in tech, even the best PR pros can find it difficult to wrap their minds around some of the super-high-tech products our clients offer. This is why I’m…

PR and Philosophy: Closer Than You Might Think

As an undergrad at the University of Texas at Austin, I took numerous philosophy classes. In the years since graduation, several lessons learned have remained with me as I contemplate life, career and society. These deep connections to philosophy serve…