Category pr-insights

How Companies Choose Their Customers

Lately, there have been more discussions in business circles and among our clients about “choosing your customers,” which may sound counterintuitive. After all, don’t customers ultimately decide with whom they do business? The fact of the matter is that companies…

Dad, Game Shows and Four Truths About PR Everyone Should Know

I am a big fan of classic game shows. “What’s My Line,” “To Tell the Truth” and “Concentration” are great oldies to enjoy. Truth be told: I wanted to be a game show host when I was a kid. When…

The Foundational Cs of PR

We recently invited the great Robin Beaman, founder and president of Beaman, Inc., to speak at a Bospar all-hands meeting. She had some interesting things to say about the art of saying “no” without saying no, which you can read…

Bospar Pro Tips: PR Insights From the Client Side

From shaping corporate strategy to maintaining career balance and diversity, there are a number of benefits that experience on the client side brings to public relations professionals. Following are some key perspectives from our team – including my own –…

So No One Told You 2020 Was Gonna Be This Way: It’s Time to Pivot Your PR Plan

A lot has changed since January of 2020. I’d even venture to say that life has changed more in the past 12 months than it has in the 35 years that I’ve been alive. Sure, that’s dramatic. And maybe it’s…