Category pr-insights

PR Insights From Former Journalists

As a well-rounded firm comprised of people from all areas of the professional communications field, Bospar is uniquely positioned to offer insights about what it takes to succeed in PR. Many on our team are former journalists, with backgrounds that…

PR Lessons From a Turkey

After I graduated from college, I moved away from my family in Austin to New York City. When I wasn’t able to fly home for the holidays, Thanksgiving was typically spent watching the parade for all of 10 minutes before…

Trading “Value” for Lack of Skill: Pay-for-Performance PR Hits a Roadblock

As an agency selection criterion, pay-for-performance keeps getting retreaded like an old tire. Pay-for-performance usually comes back during choppier economic times, like when there is a global pandemic and PR budgets are typically more closely scrutinized. Providers of PR automation…

Flagging Stock Price? Remember These PR Strategies.

The continued run-up of the stock market has been impressive, particularly so given the coronavirus-driven recession. But investors continue to go deep into the market. At this point, some are suggesting that there’s no top to the market’s potential, and…

Why You Should Write A Momentum Release

For any company, the regular flow of news is critical. Key constituents – including customers, partners, employees, the financial community, and the media – are always looking for more information about your firm. They want to be updated on what…