Value vs. Vanity: Metrics that Matter for Earned Media
Earned media drove 19 percent of respondents to visit a company’s website after just one mention.
Related Posts:
Majority of Americans Say President-Elect Joe Biden Will Impact Them, With 1 in 3 Pessimistic
January 14, 2021
SAN FRANCISCO – January 14, 2020 – Bospar, the boutique PR firm that puts tech companies on the map, found that an overwhelming share of Americans (89.9%) believe the Biden…
Research Data And Real News: How To Avoid Arm-Wrestling With Reporters
January 13, 2021
Many public relations professionals try to arm-wrestle reporters into covering a story, but that just won't do it.
It’s Time For the Tech Industry to Take Crises Seriously
January 05, 2021
Far too many tech companies don’t have a crisis communications playbook.