Value vs. Vanity: Metrics that Matter for Earned Media
August 20, 2020
Earned media drove 19 percent of respondents to visit a company’s website after just one mention.
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Agency People News in Brief (September 21, 2020)
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New people in new roles at W2O Group, Brunswick Group, Signal Group, Rubenstein PR and Bospar.
Bospar announces record-breaking growth and eight new hires
September 17, 2020
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Seasoned veteran Joann Whitcher joins as content manager SAN FRANCISCO — September 17, 2020 — Bospar, the boutique PR firm that puts tech companies on the map, is pleased to…
Pay-for-performance PR is bad news
September 15, 2020
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Just like weeds, the bogus idea of pay-for-performance PR never seems to stop coming around.